At the end of the year, it was double 11 and all kinds of shopping festivals, even in Australia's major stores there are all kinds of VIP DAY discounts waiting for you to hand in your wallet. I guess that's probably why people have been so keen to participate in the raffle lately.
And if the November draw is to be judged, it will probably be awarded to Wang Sicong, who has picked out 113 lucky children at Weibo 1.13 million. The draw generated more than 20 million retweets and 20 million comments on Weibo, and everyone wanted to compete for the 113. however, when the lottery was finally opened, the public found that only one out of 113 winning users was marked as male. Under the cocoon extraction, it is also found that the Weibo system carried out the "dark box operation" to the lottery, secretly "portraits" for the winning users, thus triggering a public denunciation of the Weibo.
In fact, the Australian people are also keen to participate in such "koi activities", but they do not believe in the lottery system of this technology platform, but they still hope to try to get a bit of good luck in the traditional way. As the Australian law stresses: "Have fun and play it Gamble Responsible" (enjoyment and moderation). How keen are Australians to buy lottery tickets?
On the first New year's Day last year, more than 500000 tickets were sold in Australia from early morning to two hours before the awards were opened, compared with 1/3 people in Australia before one of the awards was announced in August this year. According to statistics, more than 20% of all Australians over the age of 50 are "old lottery people" who have been involved in buying lottery tickets all the year round.
So why are Australians so keen to buy lottery tickets?
First of all, the development of lottery industry in Australia is very complete. Although lottery operators need to obtain a license from the state government or the national government, most of the main operators are publicly traded and private companies, such as Tatts Group Limited, which has the broadest range of operations It is the official government licensed operator in all states except Western Australia. As a result, these companies operate like ordinary businesses, under the supervision of the public and the government.
As a result, Australia, unlike China, has a handful of lotteries, ranging from play to money, leading to seven days a week, and every day except Friday and Sunday, the Australian lottery is opening. And except Monday and Wednesday are the same, other days are different kinds of lottery, no brand will be willing to use "dark box operation" to destroy their brand reputation.
Not only that, each brand also has its own way to attract the audience.
For example, "lottery world Wang Sicong" Cross Lotto (XLotto) likes to use the pool and the relatively high odds of winning the prize to attract customers. Cross Lotto's pool usually starts at A $1 million and starts at A $4 million on Saturday, if no one wins. Then the prize will accumulate until the next prize. But Cross Lotto has so far maintained a steady and high odds of winning, trying to "produce a millionaire" every week.
And Cross Lotto has about 10 Mega Draw (superawards every year, and the pool usually starts at 20 million Australian dollars and likes to pick festive festivals such as the New year. No one is likely to refuse to buy some luck for themselves in a festive atmosphere.
There are also fancy lottery tickets like set for life. The lottery will open once a day, and once won, a total of 4.8 million Australian dollars will be automatically entered into your designated account in the form of 20,000 a month and will last for 20 years. This overbearing president's decision to contract your life is also popular with many Australians. Of course, in addition to the above two lottery tickets, there are a lot of interesting games or guesswork, and popular with the Australian people.
And in the face of constant enthusiasm, Australian lottery companies even launched the VIP service. Generally speaking, when you buy a lottery ticket, you only need to register it offline or online free of charge, and after winning the lottery, you can exchange the prize at any lottery point of sale for less than 1,000 Australian dollars. And a thousand Australian dollars or more needs to personally go to the headquarters of the lottery company to receive awards.
But Tatts has developed an annual card for regular or long-term over-betting on lottery tickets and for customers who fear they will miss bonuses. The card needs to pay an annual fee of $7, equivalent to RMB 35. Each time you buy a lottery ticket, you need to show it. Once you win the card, you will automatically record it and settle the bonus.
Of course, the reason why the Australian lottery audience, in addition to its own extremely playful, its thematic nature made him further into the public. Even Australians who do not buy lottery tickets are happy to be "bystanders" and relish the stories of winning the lottery. Last year, for example, by grouping the odds of winning each number in each position, and finally winning the 21 educators who won 55 million Australian dollars, they made headlines in various media outlets, making the people of Australia feel the importance of learning mathematics well.
Or bought their own marry anniversary, thinking about the legend of the Australian couple who won the first prize in 4.8 million Australian dollars in case they had the money to pay for the 20th anniversary of the marry anniversary trip. These dramatic lottery stories are also the favorite of Australians.
If you come to Australia, don't forget to spend a few knives, four or two tons to feel the carnival atmosphere of the Australian lottery.
