By the end of the year, it was Singles Day and shopping festivals, and even major stores in Australia had a great discount on VIP DAY waiting for you to serve your wallet with both hands. I`m sure that`s probably why people have been so keen to take part in all kinds of raffiti lately. (here to remind you that our raffle is still continuing, in the background reply "I want to win" can get the way to participate!)
If you want to rate this November`s most eye-catching draw, you will probably have to go to Wang Sicong to throw 1.13 million out of a total of 113 lucky people at Weibo. The draw attracted more than 20 million retweets and 20 million comments on Weibo, and everyone wanted to compete for it, but at the end of the lottery, Volkswagen found that only one of the 113 winning users was male. Under the silk drawing, it was found that the Weibo system had carried out a "secret box operation" on the lottery, secretly "portrait" for the winning users, which triggered a public denunciation of Weibo.
In fact, the Australian people are also keen to participate in such "koi activities," but they do not believe in the lottery system of the technology platform, but still want to try to get a little good luck in the traditional way, as Australia`s law emphasizes: "Have fun and play it Gamble Responsible" (enjoy and moderate). How keen are Australians to buy lottery tickets?
On the first lottery day of last year`s New year, more than 500000 tickets were sold in Australia from early in the morning to two hours before the opening of the prize, and 1/3 people in Australia took part in the purchase before a prize was announced in August. According to statistics, more than 20% of the people over the age of 50 in Australia are "old lottery people" and are involved in the purchase of lottery tickets all the year round.
So why are Australians so keen to buy lottery tickets?
First of all, the lottery industry in Australia is very well developed. Lottery operators need to obtain operating licenses from state government or national government, but most of the principal operators are publicly listed and private companies, such as the most extensive Tatts Group Limited, is the official government license operator in all states except western Australia. As a result, these companies operate like ordinary companies and are supervised by the public and government.
So Australia is not as numerous as China, with a wide range of lotteries, from play to money, leading to seven days a week, with the exception of Friday and Sunday, where Australian lotteries are open every day. Except Monday and Wednesday are the same, other days are different kinds of lotto, and no brand will be willing to use "covert operation" to destroy their brand reputation.
Not only that, each brand also has its own way to attract the audience.
Cross Lotto (XLotto), for example, likes to use the lottery pool and a relatively high chance of winning the lottery to attract customers. Cross Lotto`s prize pool usually starts at A $1 million and starts at A $4 million on Saturday, and if no one wins, the prize will accumulate to the next opening. But Cross Lotto has so far maintained a steady and high chance of winning, trying to "produce a millionaire" every week.
And Cross Lotto has almost 10 Mega Draw (super awards a year, and the pool usually starts at 20 million Australian dollars and likes to choose festive festivals like the New year, and no one will refuse to buy some luck for themselves in the festive atmosphere.
There are also ingenious lotteries like set for life. The lottery ticket opens once a day, and once won, a total bonus of 4.8 million Australian dollars will automatically enter your designated account in a 20, 000 way a month for 20 years. This kind of "contract your life" domineering president setting is also very popular with many Australians. Of course, in addition to the two lottery tickets mentioned above, there are many interesting ways to play or guess, and are loved by the Australian people.
And in the face of the enthusiasm that everyone has maintained all the year round, Australian lottery companies have even launched VIP services. Generally speaking, when buying a lottery ticket, you only need to register an account offline or online for free. After winning the lottery, less than 1000 Australian dollars can be paid at any lottery selling point, while more than 1,000 Australian dollars need to go to the lottery company`s headquarters to receive the award in person.
But Tatts has developed an annual card for customers who buy lotteries on a regular or long-term basis and fear missing bonuses. For this year card, you have to pay an annual fee of $7, equivalent to RMB 35. Every time you buy a lottery ticket, you just show it. Once you win the lottery, you will automatically record it and settle the bonus.
Even the non - lottery buyers are happy to do "eaters" and enjoy the stories of winning the lottery. For example, last year, 21 educators, who counted the odds of winning each number in groups and eventually won 50 million Australian dollars, made headlines and made them feel the importance of learning mathematics.
Or buy their own marry anniversary, thinking that in case they win the lottery, they will have the money to pay for the 20th anniversary marry trip, and the legend of the Australian couple who won the 4.8 million Australian first prize, these dramatic lottery stories are also the favorite of Australians.
Original author: Auson studying immigrants, original post address: https: //zhuanlan.zhihu.com/p/50459229.
