I wonder if your friends living in Tuao have a deep feeling that the supermarket they visit on a regular basis is particularly simple?
With the exception of a few of the more common Woolworths,Coles,Aldi options, there are few other options.
Our refrigerators and tables are monopolized by the three supermarkets all the year round.
In terms of price, Woolworth > = Coles > Aldi. as a whole
And, as the discount supermarket Aldi has grown stronger in recent years, competition among Australia`s retail giants has become increasingly fierce.
The other two supermarket chains feel a lot of pressure. Woolworth has invested more than A $1 billion to lower prices, while Coles said it will continue to maintain its competitive edge in commodity prices.
However, in the future, Aldi`s low-cost advantage will not be guaranteed.
According to reports, the German supermarket chain Kaufland has announced that it is about to enter Australia!
It is said that the German supermarket will give Australian consumers a cheaper and more affordable option, and its brand features low-cost self-made discounted goods.
At present, the company has begun to find the right geographical location and space throughout the country, and began recruiting staff to prepare for its first branch in Australia.
Kaufland has 1240 stores in Europe, located in Germany, Czech Republic, Poland, Bulgaria, Croatia, Romania and Slovenia.
The opening of a branch in Australia will be the first time the brand has opened a flagship store outside Europe.
Some German customers compared Australia`s Big W and Kmart with Kaufland and said it was popular because it was a one-stop store where food, bicycles and car parts were available at a low price.
Kaufland belongs to Schwarz Group, is a "hypermarket" (super-large self-service mall). It provides consumers with everything from food to groceries to auto repair accessories.
Its store can store more than 60000 items, 48 times larger than a normal Aldi supermarket.
From birth to death, home appliances, furniture, cars, and maintenance of groceries and groceries are available, and all are done at one stop
It is reported on Kaufland`s latest Australian website that it is looking for more than 10000 square meters of land to set up stores, preferring 15000 to 20000 square meters of land.
This area can accommodate at least 200 to 300 parking spaces.
In addition, they have started recruiting property developers, construction planners, rental managers, administrative managers and assistants in Melbourne. It is reported that they plan to set up the Australian headquarters in Melbourne.
"We will provide a unique shopping experience that will bring our values into our lives and have an impact on the lives of our customers." The official website of his company wrote.
But while Kaufland is ambitious, its ambitions are likely to be constrained by the limited space and subregions of big cities such as Sydney and Melbourne, according to Australian media.
Tom Noonan, manager of Colliers International, the state-based retail investment firm, said Kaufland had difficulty finding a piece of land the size he needed.
"it`s rare to see one or two hectares of undeveloped open space somewhere," Mr. Noonan said.
"however, its entry into Australia will be of great benefit to the market and, from a consumer perspective, it will also be of great benefit."
The news no doubt has a huge impact on local retailers.
Retail Doctor Group`s CEO Brian Walker said the German supermarket chain was unprecedented for any local retailer in Australia.
"Kaufland is a huge warehouse that includes all the fresh food, oversized groceries, appliances, even flowers and baking," Mr. Walker said.
He said Kaufland`s ambition to reinvent the Australian market was urgent. However, he also said that in the near future, another German supermarket chain will follow him.
There is also another discount supermarket in Germany, LiDL, and Aldi, which are affiliated to Kaufland, but operate separately.
It is smaller and covers a smaller area than its parent and may soon expand into the southern hemisphere.
