Xie Tingfeng filmed MTV. in South Australia (video Source: video website)
Hong Kong star Xie Tingfeng (Nicholas Tse) is expected to attract more young Chinese tourists to South Australia in a new tourism campaign, the advertisers reported.
The shadow-song amphibious star also works as a cross-border chef in the gourmet Reality Show program. Recently, he recorded a webcast of Gourmet program in South Australia, where he filmed a music video.
Xie's front is a central figure in a China-oriented campaign launched by the Australian Tourism Australia and the South Australia Tourism Commission this week. The campaign aims to attract (China) visitors, international students and businessmen to South Australia.
It is reported that the promotional video mainly at Flinders Chase National Park (Flinders Chase National Park) and kangaroo island (Kangaroo Island) sightseeing attractions, will be through social media platforms (fb), Instagram and Weibo (Weibo), More than 11 million fans shared with Xie Tingfeng.
At the same time, the videos will also be broadcast in mainland China, Hong Kong television stations and karaoke offices.
Xie Tingfeng participated in tourism promotion in South Australia. (photo of the Advertising)
Australia's federal travel minister Birmingham (Simon Birmingham) said Xie Tingfeng's star charm and a large social media audience would attract more "young, trendy Chinese visitors" to South Australia to experience a unique gift.
"Xie Tingfeng has a lot of influence and we are sure he will draw attention to many of Australia's picturesque tourist destinations, such as kangaroo island," he said. Birmingham said: "South Australia's rich variety of wildlife has always been popular with Chinese visitors, which is also the focus of the campaign, with kangaroo island wildlife park (Kangaroo Island Wildlife Park) and sea leopard bay (Seal Bay) being showcased. Here Xie Tingfeng filmed the latest music video and a new issue of online cooking program. "
It is reported that South Australia attracts more than 55,000 Chinese tourists a year, each consumption amount to 5000 Australian dollars.
South Australia Tourism Director Richard (David Ridgway) said he was pleased to welcome Xie Tingfeng, the international entertainment icon, to South Australia. "he and his millions of fans can share our quality food, wine, environment and lifestyle with him and his millions of fans through social media," he said. It's a great way to raise our global profile. "
Tourism authorities did not disclose the cost of inviting Xie Tingfeng to South Australia. Xie Tingfeng has also done publicity for Victoria and Tahon before.
Yesterday's poll in Chinatown showed Xie Tingfeng's popularity was high. "in China, everyone knows who he is," said Emma (Emma Sin), a resident of (Campbelltown) in Adelaide, from Hong Kong.