Following China's famous actor Huang Xiaoming, a tourist image ambassador to the state of South Australia, Victoria, a well-known tourist destination such as Great Ocean Road and Phillip Island, has recruited a tourism image ambassador to attract more Chinese tourists.
Relevant readings: Huang Xiaoming's personal test, you must not miss the trip to South Australia
The Andrews Labour government in Victoria has announced its first publicity campaign to attract Chinese tourists in six years in an effort to attract more tourists, create more jobs for the state, boost the economy and showcase Australia's best looks.
According to ForeignAffairs, the state's goal this time is to attract a new generation of young people to the state for the most authentic and authentic experience. As a result, the state government picked up a rising star and launched a new state advertising campaign aimed at attracting a group of young, independent tourists to the state.
Actor Li will now visit a number of Melbourne and Victoria popular attractions, including alleys, the 12th disciple (Twelve Apostles), Yala Valley (Yarra River Valley), and various sports events.
China is the largest international tourist market in Victoria, with six hundred thousand Chinese tourists visiting the state for a total of A $2.7 billion in the year to September 2017.
(photo source: Weibo)
The Labour government is working closely with the Visit Victoria to ensure that the state continues to attract new tourists, which is good news for jobs, trade and business in the state. The state government has also stepped up its partnership with Ctrip, China's largest online travel agency, to attract more Chinese tourists to the state.
It is reported that the campaign will be officially launched in Shanghai tonight.