Sydney Taronga Zoo plans for a shopping festival around Australian animals. (photo by the Daily Telegraph)
(Taronga Zoo), Sydney`s Taronga Zoo, called off a shopping festival for Chinese consumers around Australian animals, the Daily Telegraph reported.
In a statement to the media, the event, the Great Australia outing (The Great Aussie Picnic), was scheduled to take place next week.
The Australian brand was said to have planned a roadshow with kangaroo, koala and a live broadcast. To Chinese consumers Many Australian purchasing agents were invited to Taronga Zoo earlier to familiarize themselves with the brand and order.
But the zoo said it was unaware of the plan. "the Sydney Taronga Zoo was not aware of such an event and asked Reach China to clarify the nature of its proposed activities as soon as possible."
"[we] shall not permit the activities proposed in the relevant media announcements." "as a non-profit organization, Sydney`s Taronga Zoo will ensure that the events held in our name will be in line with our commitment to the protection of wildlife and respect for the dignity and well-being of the animals we care for," the park said.
It is reported that the earlier press release listed a number of well-known Australian brands and small companies. The planned event at the Taronga Zoo, organized by Reach China and (Australian China Daigou Association), the Australian-Chinese purchasing agency, is scheduled to take place on January 22, with Australia`s National Day as the theme.
McDougall (Mathew McDougall), founder of Reach China and president of Australia-China purchasing agency association, responded in a statement: "although Reach
China would like to host events at the Taronga Zoo to promote Sydney and the Zoo, but we have arranged another venue because we do not want to be blamed or embarrassed by the Taronga Zoo. "
The planned shopping festival was once touted as an innovative way to help brands develop in China. "for our local suppliers and Chinese consumers, this is a social carnival day that showcases Australia and celebrates Australia`s National Day."
