(photo from Sina Weibo @ Hunan TV singer)
This year, the word "Stone Sister" frequently appeared on the list of Chinese social networking hotspots. "Sister Stone" refers to British singer Jess J. (Jessie J.), who is known to the Chinese public for her participation in the Chinese singing show "Singer," and "Sister Stone" is the "love name" given to the singer by the Chinese audience. The British pop singer in China recently appeared on the Australian media page.
According to the Daily Telegraph, health officials have been charged with spending two hundred and twenty thousand Australian dollars just for the right to use a song. It is reported that the song from the famous British singer Jess J. (Jessie J.), is an unknown work.
"Girls move up" aims to arouse Australian women`s love for sport. (photo by the Daily Telegraph)
According to the Daily Telegraph, the "big deal" was spent in February, when the Federal Ministry of Health allocated A $ one hundred and ten thousand to (Universal Music), a global music group. 36,000 yuan for Kobalt music and Bertelsmann music group (BMG) copyright management, and Native Tongue music advertising activities.
It is reported that Jess J. The song < Ain't Been Done > is licensed for one year and is used for activities-"the Girls move up" (Girls Make Your Move). The campaign is believed to cost nearly A $7 million and has a year-long marketing program, advertising across television, film and social media to inspire Australian women`s love of sport.
Jess J. He was a judge in good Australian Voice. (photo of Sydney Morning Herald)
Jess J. With singles Price Tag, Flashlight and American singers Erica Grande (Ariana Grande) and Nikimina (Nicki Minaj), the global hit single Bang has become a hit in Australia and has been judged in the good Voice of Australia.
A spokesman for the Ministry of Health defended the big spending, saying market research showed "the use of concerts is a key driver of linking [young women] to sports."
"83 percent of the girls who saw the event, 64 percent of them made a direct change in the message they sent out." The spokesman said.
"the campaign was designed for 12 to 19-year-old young women through extensive market research." The spokesman said.
The spokesman said that Jess J. The song has been licensed for use in online video and film and television advertising.
But the campaign has also been criticised by some experts. Experts question the limited effectiveness of promoting women`s love of movement on government-run websites.
