Fake Australian wines appear on online shopping platform pinduoduo (Pinduoduo). (photo by Daily Mail)
According to the Daily Mail and the Australian Broadcasting Corporation, pinduoduo (Pinduoduo), China`s emerging online shopping platform, was only three years old and has been successfully listed in the United States and became China`s third-largest online shopping platform. On the platform, however, tens of thousands of Australian counterfeit Australian wines have emerged.
It is reported that pinduoduo platform on the emergence of fake Australian wine, some goods and Australia`s well-known wine brand Benfu (Penfolds) similar.
Fake Australian wines appear on online shopping platform pinduoduo (Pinduoduo). (photo by Daily Mail)
One of them has sold 1000 cases of six-bottle "Benfords Hyland (Banflon Hailan" wine at A $117,278 a case, with a discount, which makes it easy to understand why many customers pay the price.
While employees at the wine company said the company had nothing to do with Australia`s Benrich brand, it insisted that the brand came from South Australia-Barossa Valley (Barossa Valley), as a true Australian wine.
However, some of the company`s online brand labels use the English word "Penfolds", as well as the Chinese name "Benrich", which is registered in Australia.
A spokesman for (Treasury Wine Estates), an Australian brand-owned Fuyi wine group, said the group took counterfeiting and counterfeiting seriously and had brand protection measures for online and offline sales, and would initiate procedures if necessary.
The spokesman also said in a statement that the company was working closely with local institutions, online markets and industry groups in China to protect brand integrity.
It is reported that, in the near future, China`s State Administration of Market Supervision and Administration asked Shanghai-related agencies to investigate pinduoduo, especially with regard to the problem of counterfeit products.
Pinduoduo, on the other hand, said in a statement that the company was trying to remove copycat products from the platform. Last year, the company removed more than 10.7 million problematic products, and businesses found to sell counterfeit goods were permanently banned.
