In this year`s Australian Open competition, we can see a lot of familiar national brands. 2019 and new companies: Luzhou old cellar, it became a global partner of the Australian Open, the two sides reached a five-year strategic cooperation plan.
Investment of about A $15 million Luzhou old cellar let the Australian Open scene overflowing Chinese atmosphere. As Chinese, we are proud to see this familiar national brand both on the big screen and on the spot.
Even this event, the Australian Open Stadium 2 was named "National Cellar 1573", but also has a stadium restaurant "1573 bar" and so on, brand exposure is full.
Luzhou old cellar chairman Liu Miao said before, "from now on, Luzhou old cellar." The national cellar 1573 will be the brightest Chinese symbol in the Australian Open. "
"this" sparkle ", we don`t want!"
In the just finished Australian Open field, Luzhou old cellar really "shines".
But this flash, not only let the global audience to Luzhou old cellar and other Chinese sponsors` impression of a long haze, but also let the scene including sitting in front of the TV Chinese face is completely lost!
In the second round of the 2019 Australian Open men`s singles match on the 16th, all the spectators were holding their breath as they watched the wonderful match between Eberden and Nadal. With tens of thousands of people watching, the referee briefly terminated the game and pointed his hand at a certain audience.
Next, the camera rocked to the audience in the front row of the field, and the big screen also showed the huge "embarrassing" show:
A Chinese man in a red T-shirt with the words "national cellar 1573" is taking pictures of the stadium with a flash on!
Come on, let`s see more clearly.
Stunned, okay?
It was not until he saw himself on the big screen that the woman next to him reminded him that the man had put his cell phone down.
It is too late, the scene uproar, tens of thousands of spectators have already "Shh" a sound.
The audience around him, too, cast astonished eyes at him.
CCTV5`s on-site commentator felt the embarrassment of the scene and responded by saying, "Flash is on."
How humiliating is it? Even the Australian website official media were shocked, directly in their own Twitter to hang up the Chinese man!
In the comments, some netizens rose directly to the Chinese group.
On Weibo, many domestic netizens also said that they had seen this in live broadcast, and that they were "difficult to say" about their fellow countrymen`s behavior:
"there is discipline in the field."
In general, it is not allowed to take pictures in this kind of international tennis tournament. If you really can`t help but want to take a few pictures as a souvenir, the use of flash lights is also prohibited.
The organizers explicitly forbid you to "go to Tiger Mountain", constantly on the edge of death, was eventually hung up by the organizers, causing the world public outrage, international mockery!.
Breaking the ban is just raising your hand so easily, but you`re not the only one to lose your face!
To be sure, Luzhou`s old cellar has spent a lot of money sponsoring the Australian Open, allowing Chinese people around the world to see familiar Chinese words on the field and feel the growing strength and national self-confidence of the national brand. As Chinese, we are very proud.
However, this does not mean that sponsor teams can do whatever they want, ignore discipline and sit in the front row to do the most ridiculous things!
Having money really doesn`t mean high quality!
"one-man behavior, collective pot."
The most important thing is to go abroad to watch international events, to a certain extent, on behalf of the image of the Chinese, wearing brand side clothes, but also on behalf of the brand image of Chinese sponsors!
This is Australia, not your home; this is an international event, not your own annual meeting!
Not to mention because of your personal behavior, let all the Chinese follow the pot, see other people`s ridicule of the Chinese community, we can only be ashamed and hard to lie down to laugh at!
This time, "Luzhou old cellar" really "shining", but with the "Shh" sound and abuse, can you also take responsibility?
If you want to win the respect of the world, you must first learn to observe self-discipline.
It is strongly recommended that sponsors should conduct a quality assessment before choosing representatives to visit the event.
Never again:
The money is in place and the face is lost.
