The picture shows the first China International Import Expo scene of Shanghai National Convention and Exhibition Center, the national flag of various countries, the flag of expo, all kinds of preparations for the exhibition are ready.
From the sea, from the air, boxes of heavy exhibits, gathered in Shanghai, to welcome the upcoming first China International Import Expo. Among them, Australia formed more than 200 brands to participate in the team, bringing together the most Australian characteristics of goods and services, early in the "clover" exhibition hall exhibition.
The Expo is a celebration of China`s economic strength and China`s contribution to the regional and world economy. It is an excellent opportunity for enterprises from all over the world. Australian trade, tourism and investment minister Simon Birmingham recently told the newspaper.
The Chinese market is beyond imagination
In Australia, many business owners who do business with China know the Chinese buzzword "foodie". In their view, Chinese food is attractive, and China`s food consumption market is more attractive. "the Chinese market is beyond imagination, and we want to bring more Australian food to the Chinese table so that Chinese diners can taste the taste of Australia." The relevant person in charge of the Australian Trade Commission said.
Fresh milk, rich cheese, is Australia`s proud commodity. Australian cows are mainly herding and produce milk all the year round, ensuring the freshest milk is available at any time. At the same time, the highest level of quality and food safety system, the edible can be enough at ease. " Australian Dairy Bureau International Marketing Manager Xu Yuan strongly recommended. Australian dairy exports now have annual sales of A $3 billion and China overtook Japan three years ago as the largest export market, with sales in China reaching A $933 million in 2017, she said. "there is too much potential for consumption in China. Cheese, for example, currently exports about 20,000 tons a year to China, but on average, to Chinese consumers, is a very low level. As long as China`s per capita consumption increases a little, it will be a huge increase for cheese exporters. " Xu Yuan said Australia`s dairy industry has been carefully prepared to make a collective appearance in the Expo in an effort to mobilize more Chinese consumers.
"our winery, which produces 1 million bottles of wine a year, has recently signed an order for next year with a Chinese client and has reached five hundred thousand bottles in a single order, and the potential of the Chinese market is amazing." Rebecca, brand manager at Jeff Hardy Vineyard, Australia. It is understood that China has become the most important single market for Australian wines and is growing rapidly, with sales rising 60 percent year-on-year in 2017. French wines, Chilean wines, are speeding up their entry into the Chinese market, and China produces its own wines. But this will not have much impact on us because the Chinese market is large enough. " Stuart Barclays, general manager of the Australian Wine Authority`s marketing division, is confident. Australian wineries, he said, will not only attend the Shanghai Fair, but will also attend other fairs in Chengdu, Nanjing and other places.
In the Australia Pavilion of the Expo, food is the highlight of the show, gathering Australian steak, honey, cereal. Many Australian companies pay close attention to the development and change of the Chinese market, trying to get closer to the Chinese consumers through China International Import Expo`s Dongfeng.
New opportunities for China`s Transformation and upgrading
China`s economic transformation, consumption upgrading, the Australian economic community is generally concerned. In the interview, many enterprises said that the transformation and upgrading brought more opportunities for cooperation and reciprocity.
Australia has more than 80 years of history, the development of fish oil, natural vitamins and other nutritional supplements. "We have been in China for more than six years and have accounted for more than 40 percent of global sales, second only to Australia." Marcos Blemo, executive director of OJB, said. In his view, Chinese consumption is showing a new trend, with people paying more attention to health and willing to invest more, which is the main reason for the rapid growth of Australian Jiapao products in the Chinese market. The fair, Australia Jiapao is the largest exhibitor in Australia, prepared hundreds of different groups of goods. Bremer said China`s government proposed "healthy China" program outline, the Chinese people want to have a longer life expectancy, this is a rare opportunity for companies that specialize in healthy nutrition.
Technical cooperation is more important in Australia. It is reported that a considerable part of Australia`s scientific research results were born in universities. In order to complete the commercial transformation of these new technologies, China has a prominent advantage in this regard, depending on the industrial foundation and industrial application. Therefore, at this fair, Australia brings not only high-quality goods, but also leading technology.
Professor Martin Green of the School of Photovoltaic and Renewable Energy Engineering at the University of New South Wales, one of the founders of global photovoltaic technology, registered a patent for photovoltaic cell technology as early as 1983. "I have taught four Ph.D. students from China who have set up photovoltaic companies in China and invested in the transformation of this technology." Said Green. He said the cost of photovoltaic power generation in Australia has been lower than coal and wind power, become the mainstream. At present, China is the world`s largest PV application country. With technological progress and China`s emphasis on energy conservation and emission reduction, we believe that photovoltaic power generation will have a larger market. "We hope to have more technical cooperation with China," he said. Jointly promote the universal use of renewable energy and the formulation of relevant standards. "
ANCA Machine tool Company will exhibit fiber laser cutting machine in Shanghai. Paul Bauge, the company`s chief executive, said fiber laser cutting is a trend in machine tools and an area where ANCA is good at. "China has a systematic plan for industrial development and is constantly promoting high-level technological innovation to upgrade the entire manufacturing sector, and we want to be one of the driving forces to share this process."
Cooperation and sharing benefit the world
According to the China-Australia Free Trade Agreement, beginning in 2015, imports from Australia will gradually reduce tariffs, and a significant number of goods will achieve zero tariffs within five years. It can be said that the Expo is of great practical significance to Australia`s expansion of the Chinese market.
Simon Birmingham minister said the China-Australia free trade agreement is "a landmark agreement in the history of exchanges between the two countries." At present, Australia is China`s eighth largest trading partner. China is Australia`s largest trading partner, with bilateral trade volume of $ one hundred and thirty six billion two hundred and fifty nine million nine hundred and ninety nine thousand nine hundred and ninety nine in 2017, up 25.9 percent from a year earlier. In addition, China is Australia`s fifth largest source of direct investment, with a cumulative total investment value of more than A $40 billion in 2017. Australia looks forward to and welcomes China`s sustained economic growth and continues to contribute to the regional and world economy. A strong China will also make the region strong. " He said。 He told reporters that at the opening of the first China International Import Expo on November 5, he will work with exhibitors to showcase Australian products. He particularly recommended Australian brand leather shoes and wines from his hometown of South Australia to Chinese consumers.
During the interview in Australia, many entrepreneurs from various fields, such as food, education, biology, trade, postal service and so on, expressed their recognition and appreciation for China`s wider opening up. "it`s the first time I`ve seen a country hosting a large-scale Import Expo and inviting global suppliers," Blemmer said. "it`s a future-oriented move." He said that co-operation and sharing is a trend, and he is very worried and disappointed that the United States is currently engaged in a trade war.
Simon Birmingham also said that Australia is very concerned about the issue of trade between China and the United States. "We will continue to make our position clear to all parties, including the United States, and we do not want to see such tariff measures," said Simon Birmingham. We will encourage greater participation in the activities of the World Trade Organization, not less, to ensure that it continues to function as an effective and independent arbitration and to maintain the functioning of the global trading system. " He revealed that both his daughters are studying Chinese and that more Australians are aware of the importance of China and are hoping to expand their trade with China.
