A vacuum cleaner discount promotion by Aldi has sparked controversy.
When consumers rushed to Aldi on Saturday morning to buy two discounted vacuum cleaners, they found that the promotion had already run out of products.
Aldi announced in early December that it would launch a significant discount on Saturday for two Dyson vacuum cleaners as part of their "special purchase" campaign.
The discount for DC29 Multifloor was A $349, compared with A $299 for the D44 Animal.
After online hype, Aldi stores across Australia lined up Saturday morning.
However, the two vacuum cleaners are sold out in many stores.
Some shoppers who had long lined up for a bargain ended up returning empty-handed.
Disgruntled consumers posted discontent on Aldi`s Facebook page.
Many described the chaos and said some shoppers had bought multiple discounted items.
"I was so disappointed with Aldi this morning," Stacey McGinness wrote on Aldi`s Facebook page. The first to buy a Dyson vacuum cleaner is shocked by the way these big promotions work. "
"when the goods were taken out, people began to rob them. Some old people were knocked aside and someone took a vacuum cleaner from my six-year-old. "
Some suggest that the store should adopt a better management approach.
McGinness wrote, "Why don`t you queue up for a sign?" Anything else is better than this` all-out war`. "
However, while the matter has attracted numerous complaints, some loyal customers of Aldi have come forward to defend it.
Besides, there are people who are totally out of the world, and they don`t understand what a big fuss it is.
One bystander wrote, "someone is willing to sacrifice an hour on Saturday morning to line up in order to snap up a 15% discount on a three-generation vacuum cleaner."
