Aldi does not want to sell fresh baked food because it takes up too much space to set up a baking area. (photo by Daily Mail)
German supermarket chain Aldi has unveiled items that it will never sell, even if it causes customers to flow to rival companies Coles and Woolworths, the Daily Mail reported.
Aldi, which has been selling its own branded goods, is now on the shelves of some big brands.
Despite its growing popularity, the supermarket wants to keep its operations efficient and simple, with the core idea being to minimize costs and therefore refuse to sell fresh food.
Christie (Adrian Christie), head of customer service at Aldi, unveiled items that the supermarket would never sell. He said Aldi would definitely not set up a fresh baking area because it was too much space and the concept of a baking area was too complex and the company`s first consideration was goods that could be placed directly on the shelves.
Aldi will never sell sushi because it`s too cumbersome, and it takes up too much space to set up a sushi district. (photo of the Daily Mail)
In addition, Aldi will never sell sushi, because it is too cumbersome, and the creation of a sushi district is also too much space.
In September, Aldi also revealed that the supermarket`s refusal to sell roasted chicken was simply a fear of complex sales management and no extra profit.
It is understood that Aldi not only refuses to sell fresh food, but also does not play music in the store.
Music is usually a strategy to keep customers at ease, Christie says. But for Aldi, the key is price. Aldi chooses a range of affordable items to go on shelves, and customers can leave when they come in and don`t have to wander around here. This can make supermarket operation more efficient.
In addition, Coles and Woolworths supermarkets have their own customer loyalty programs, but Aldi says it will not follow suit.
While such plans can help supermarkets understand the market, Christie doesn`t think it`s good for customers. Such plans, he says, often cost customers extra money. Customers don`t realize they`re actually paying more than they get. Aldi`s way of maintaining customer loyalty is by offering affordable goods.
Aldi has also revealed that the supermarket`s refusal to sell roasted chicken was simply because it was afraid of complex sales management and had no extra profit (Daily Mail photo).
