Australian Metropolis Daily May 9 (journalist Combo) the office of Chinese e-business giant Jingdong (NASDAQ: JD) in Melbourne, Australia, was quietly closed this week after less than 15 months of operation. Patrick Nestr (Patrick Nestel), head of the Jingdong Australia and New Zealand region, has also left. Earlier, Liu Qiangdong, founder of Jingdong, threatened to stagnate his ambitious southern hemisphere expansion plan.
Jingdong sets up Australian and New Zealand headquarters in Melbourne in February 2018
In February last year, Jingdong announced its foray into Australia and New Zealand and plans to provide retail services to users in Australia and New Zealand through relationship, Tencent`s exclusive partner. With the support of government, Victoria, Jingdong has located its regional headquarters in Melbourne at (Collins Street). Street, the famous financial street.
With more than 266 million active users, Jingdong is a representative of digital economic approved by government in Victoria and is considered an important channel for local companies to enter the Chinese market.
Liu Qiangdong, chairman and CEO of Jingdong Group, said last year: "customers in Australia and New Zealand are in high demand for high-quality products, and our move into Australia is an important step towards meeting this demand."
At that time, local retailers in Australia had expressed concern that the arrival of e-business in China would have an impact on the Australian retail market, but now it seems obvious that they are overworried. The entry of foreign e-business giants such as Amazon, Alibaba and Jingdong did not constitute threat for Australian retailers as previously expected, but there are growing signs of calmness and retreat.
Jingdong speaker said the Australian office would be integrated into the Chinese business and that Australian exporters would be docked and managed by Jingdong`s existing domestic team. Patrick Nestr (Patrick Nestel), head of Jingdong Australia and New Zealand, has confirmed his departure.
Patrick Nestr (Patrick Nestel), former head of the Jingdong Australia and New Zealand region
Analysts say this is a challenging time when ebusiness is slowing as a whole, and the giants face profit pressure.
Over the past year or so, Jingdong has established partners relationship with the Australian Trade Commission, Australia Post, A2 Dairy and Fuyi Wine Group, but its moves in the local consumer market have been lacklustre. At the same time, its founder, billionaire Liu Qiangdong, was caught in "Sydney family banquet guests suspected of rape female model," selling Sydney $100 million mansion at a loss, "and" the sexual invasion case, Minnesota, USA. " And "reduce express personnel pay and benefits" and other frequent headlines in the Australian media, attracting a lot of attention.
Jingdong stressed that Australia`s importance will not change, Jingdong`s partnership with Australian and New Zealand exporters. Relationship will not change. "We continue to build strong partners relationship with a variety of brands, including wine, health products, baby and pregnant women, food and drinks, cosmetics companies, etc.," Jingdong speaker said.
