Aldi publicly satirizes competitors` membership card points project pointless (Ausanews.com photo)
Australia`s two supermarket giants have been accused of using membership card credits to manipulate customers, allowing customers to accumulate points for the toaster they want, ignoring the actual unit price offer, which in turn costs customers an extra A $1500 a year.
According to the Australian News website, Aldi, the affordable supermarket chain, took unexpected measures to publicly satirize competitors Coles and Woolworths supermarket chains to lure customers into "integral purgatory", leaving customers anxiously expecting years to exchange flights. Vouchers and electrical discounts.
Christie (Adrian Christie), head of customer service at the Aldi supermarket chain, said the average Australian family would have to spend A $15,000 on the Coles chain and wait a year or seven months to save enough points in exchange for a Tefal-branded frying pot. The pot costs only A $60, and customers can save the money in two weeks if they switch to affordable supermarkets.
The two big supermarkets that came under attack said Aldi`s calculations did not really reflect customer membership card points and rewards, and that they were actually able to receive rewards more quickly. In addition, according to membership card points project, customers can benefit from daily consumption.
