Now, the underage little guy, shouting, the idea of making his parents upset, actually made it happen. The annual turnover of five hundred thousand Australian dollars, or about 2.5 million yuan, has not only won the favor of the founder of the famous social media Instagram, but also won the favor of the founder of the famous social media Instagram. George Caron, the hero on TV, worked with him!
All this was done in his spare time in high school. His business is only full of street-doughnuts.
A senior high school child, a slap big wheat circle, limited spare time, how can you get more than 2 million yuan a year of business? Even overseas?
Not only was his parents a little confused-once thought the bear boy, he would invest, he would open a shop, he would not study hard, college entrance examination, said he was hard-mouthed-and the Australians laughed and liked it; The Chinese businessmen who come to Australia are even more worthy of understanding:
How did this kid do it?
Today, the budding pastry mogul is running a half-a-million-dollar doughnut business, has won praise from billionaire Instagram founder Kevin Systrom, and is even working on a collaboration with one of the men he used to watch on TV.
So many of us Chinese, bosses, uncles and aunts, are still worried about finding business opportunities in Australia.
The bear boy, Morgan (Morgan Hipworth), has been addicted to cooking since the age of seven. Because MasterChef had seen a lot, he announced that he had opened a restaurant in his parents' kitchen, and even named it "Morgan House." Mom and dad asked him why? He said he liked French food.
MasterChef, a household name in Australia
Parents began to think: this child is talking in sleep. Who thought, the little guy said to do the work, began to give the little students, students parents, birthday party people, started to do the noodle!
Seven years old!
When he was 13, he had lunch with his parents in a cafe and was asked to pay the bill; he talked to his boss. Unexpectedly, as soon as this chat, talks about his life the first contract to come!
The boss said, "well, you little gentleman, you seem to know a little bit of baking." We are looking for a new supplier!
It seems that he certainly did not know a little, otherwise, then how could the boss be moved by a small child, thinking of looking for him to supply the goods?
When he was 13, he got chatting to a cafe owner while paying his bill for lunch, who offered him a contract. “She said, ‘You seem to know a bit about baking. We’re looking for a new cake supplier’,” he said.
Still in junior middle school, he went home to bake some brownies and so on, rushed to the coffee shop, watching others react. As a result, as soon as the boss and aunt looked at the work, they immediately made a decision: order the face of your child!
Morgan Hipworth, who has been interested in face points since he was a child.
Since then, coffee shops place orders with children every day. Tomorrow morning, he will deliver the baked work to the door and then run back to school!
Then, this junior high school student's home kitchen, obtained the city hall registration permission, he also had the business tax number! A childhood hobby, so that began to become a business!
In fact, a lot of business, the reason for success, because of hobbies!
Give the city hall a like, too! Such services, such as strict and loose, is a good environment for entrepreneurship ah!
In 2014, a Valentine’s Day experiment with heart-shaped jam doughnuts was a massive success — and pretty soon that’s all his customers wanted. Before long he was producing up to 800 doughnuts every weekend.
On Valentine's Day in 2014, his heart-shaped jam doughnut was a huge success. Soon, the design became a hit for all customers, ordering 800 every weekend. "it was a turning point," Morgan Jr. Said. "Melbourne had more than 20 cafes coming to me to order. They want the doughnuts, so I give up the brownies and focus on the doughnuts! "
Focus!
Morgan Hipworth and his doughnut.
At this time, he is only a 10th grade student, ah, equivalent to China's senior high school! He shouted, "I want to open my own shop!" The kitchen in the house was no longer enough for him.
My parents are worried now.
His father is the owner of a construction company, and his mother runs a children's clothing store. The two men spoke in one voice and said, "No way, (no way)!"
You bear boy, let you sell sweet wheat rings, as social practice; why is it true? Won't you delay your study? It's about to be college entrance examination, you know?
Of course, the reasons for his parents' objection were made up by the author. We don't know why his parents are against it, but we know that we finally compromised with our children and reached an agreement like this:
When he saved up enough 50,005 Australian dollars, he was allowed to rent a store on Melbourne's famous fashion street,: Chapel Street!
Chapel Street! A shopping street famous for 5th Avenue in the United States, where stars and crowds haunt each other. Think of his parents as cunning: the child has saved up to $50,005, or at least enough to pay some rent. Before starting a business, think about stopping loss.
Morgan Hipworth sets out his own entrepreneurial dream on the American startups (raising start-up funds for entrepreneurs) TV show
In November 2016, his restaurant name,: Bistro Morgan, which he thought of when he was seven, finally opened on Chapel Street! He was 17 years old!
This shop sells more than 10,000 donuts a week. By 2017, turnover will be more than half a million Australian dollars!
In December 2016, opened in the same location as a permanent store, and now sells up to 10,000 doughnuts every week. Last year, the business turned over $500,000.
By this time, he was a third-year senior; he was already a certified safety food supplier, handling all of his business alone: raw materials, banks, invoices, human resources, and running social media. On Instagram, his Bistro Morgan store has 62000 fans.
Every weekend, he came to the store at 5: 00 a.m., and his mother was with him, while taking care of his own clothing store.
Who says "foreigner lazy" again, I am in a hurry with him.
On weekends, he arrives at5am, while his mum works in the store six days a week in between running her own business.
That's what he's been trying to do with his mom and dad. Because he was too young, he never had the concept of hiring people. It wasn't until one day, and his parents were too busy, that he realized: he was running a business, not a mom and dad. So they hired people!
At a young age, he has become an employer, solving the problem of employment in Victoria.
“Up until recently it’s pretty much just been me and my parents helping out a bit,” he said, adding the staff didn’t mind his age once they realised he actually does run the business and not his parents.
Morgan attributes his success to the "enthusiasm" of his childhood, (passion). "all this comes from enthusiasm. I find I love baking! "
Because of enthusiasm, so focus. When you focus on one thing, make it a flower and do a single point of extreme.
He was so obsessed with donuts that he almost turned his business into art. Therefore, in the doughnut of the masses can no longer be popular in the old business, to make a new color.
Morgan's doughnut has a unique shape that is eye-catching.
Morgan attributes his success to finding his at such an early age. “The main thing was just that passion, I found I loved cooking,” he said.
"the 13-year-old chitchat, when the coffee shop owner asked, can you bring some samples? I just woke up: I used to think that the noodle was made by the coffee shop itself, it turned out to be out-of-the-box. At that time, I suddenly realized: this could be one thing!
Unlike his peers, Morgan does not want to go directly to college-Australian children, who can choose not to go to college and spend a period of time in society; they are also given access to college.
"it took me a long time to get what I wanted and to do what I liked. Enjoy starting a business first! Life will be easier. "
Next, he plans to expand Bistro Morgan all over Australia, while overseas franchisees send him a lot of autumn waves.
The Bistro Morgan of the city
A case study by Royal Polytechnic's China President found that the little guy had his own idea in the face of temptation.
I don't want to make too many stores all at once, "he said." I don't want to "thin" myself. Don't want to open the shop all over the street, this corner one, that corner one. My dream is that there is only one store in every major city; thus there is a central kitchen (major kitchen), specializing in wholesale business and thus stable cash flow.
"focus on wholesale (not retail)," he says. "you always get orders every day, no matter how volatile the market is; the retail store is different: you may have a store and you can't sell a single donut."
As a social media-savvy kid, Morgan realizes that the foodies on Instagram, the sentimental (fickle), are easy to change. But firmly believed: his fans, will always love "good donuts". Just keep innovating!
In fact, only continuous "innovation", can retain those information explosion dazzled by the thousands of hippies.
Social media, he says, is not only a "trendsetter" tool, but also a trendsetter tool! From social media, we can find out what customers want, what do they like or don't like? My store, therefore, will be every two or three months, a change of taste!
At the same time, he added a "taste consultant", a childhood hero-the famous chef on TV, George Caron. George is almost household name in Australia. We Chinese don't know he doesn't matter, but we can know the two famous libraries in his name. GAZI Restaurant,The Press Club, can have a taste sometime.
"it feels great," said the child. "I have a chance to work with people like Georgie. He gave me a lot of inspiration since he was a child. A lot of inspiration comes from materials that others don't use. Whenever I see something considered worthless, I think, "I'll try it, I want to try this!"
Where others give up, dare to try!