Nearly 750 Chinese tourists meet with South Australia Governor-General Li Wenxiao. (photo by the Advertising)
Adelaide, the capital of South Australia, recently welcomed the state's largest ever Chinese tour, with nearly 750 members, according to the Advertising newspaper. During his five-day stay in South Australia, the group not only watched kangaroos at close range, but also visited South Australia's Governor-General, Mr (Hieu Van Le), Lai, who spent as much as A $4.5 million in the region. In addition to the intuitive economic benefits, the Chinese tourists are expected to play an important role in tourism promotion for South Australia after returning to China.
The group's staff are employees of Zhongmai (Joymain), China's largest direct-selling company, and the South Australia tour is a reward event for its employees. The group left Australia on Monday.
It is reported that the Zhongmai tour group visited the (Cleland Wildlife Park), Jacob' at Clelland Wildlife Park. S Creek), Adelaide City Hall (Adelaide Town Hall), South Australia Museum (South Australian Museum), South Australia State Library (State Library of South Australia), South Australia Art Gallery (Art Gallery of South Australia) and Adelaide Central Market (Adelaide Central Market) and other places.
Keito (Damien Kitto), head of (Adelaide Convention Bureau) at the Adelaide Convention and Exhibition Bureau, a business activity group in South Australia, said that the organization warmly received a number of employee tours from Asian companies, compared with the average tourist's daily consumption of A $179. Visitors to these corporate groups can spend as much as A $1000 a day.
It is understood that at the end of last year, China's star Huang Xiaoming became the ambassador of South Australia's global tourism image, and released the news of the South Australian tourism promotional film, which is dominated by it. Up to 18,000 Chinese travel agents have used the film to encourage Chinese tourists to visit South Australia and follow Huang Xiaoming's footsteps to play in South Australia.
In the six months since its release, the video has been viewed billions of times. Huang Xiaoming's South Australia tourism promotional film is said to be the main reason for China's largest tour group to choose South Australia. Robinson (Laura Robinson), (Adelaide Oval) travel manager at Adelaide Cricket Stadium, also said there had been an increase in the number of visits to the cricket court by the China Tourism Administration at the end of the year, all referring to Huang Xiaoming.