Australian spending on chocolate during Easter has been rising year by year, with supermarkets putting large quantities of discounted goods on the shelves early to meet demand.
Coles expects to sell 3000 tons of chocolate the. Haigh's Chocolate expects to sell 4.5 million Easter eggs and 50, 000 rabbits.
About 44 percent of Australians plan to spend A $50 on Easter eggs, while nearly 20 percent spend A $100, according to a consumer survey by ME Bank last year.
Annual sales of Australia's "seasonal chocolate" (Easter plus Christmas) are expected to rise from 5800 tons in 2016 to 6700 tons in 2021.
At the Woolworths, 100g of Cadbury milk hollow eggs were priced at A $3, and 250g of Cadbury milk rabbits were priced at A $4.
Aldi offers a range of exclusive chocolate brand products. Among them are: 125g milk chocolate rabbit, 99 Australian cents; 175g mars gift box, price is 8.99 Australian dollars.
Most of Coles's customers choose package boxes rather than individual Easter eggs. The top value is 500 grams of self-branded solid milk chocolate eggs for A $5 and Cadbury's 205 g gift box for A $8.
It is understood that sometimes the same goods in different supermarkets may vary greatly in price, so consumers want to buy the most cost-effective products, more to look at.