MelbourneFitzroy Coffee House Napier Quarter forbids taking-out coffee, hoping to slow customers down.
"our customers are locals, and they enjoy the ritual of sitting down for a cup of coffee or a pastry." Boss Daniel Lewis said. "some people standing there with their backpacks, or looking at their phones, can't enjoy the experience. This has become a place for takeout coffee, which is not the purpose of our shop. "
Napier Quarter initially let takeout coffee "fade out" because of worries about the environment.
"our takeout cups are biodegradable, and I'm starting to study a garbage bin that lets out biodegradable takeout cups." "I think renting a plastic trash can is contrary to environmental protection. I think we have to go back to the root of the problem. The younger generation can no longer remember when there is no takeout coffee. But I remember. "
Lewis decided to fix the problem by not selling takeout coffee and asking customers to get up early and have five minutes a day to drink coffee.
"everyone has time to sit down and have a cup of coffee. We refer to classical Europe and the 1950s Lygon Street style. Take a little time every day, don't compromise, it's all yours. Everyone feels busier than before, not really. You can still make time to sit down and have a cup of coffee. "
Lewis said takeout, which sells A $2500 a week worth of coffee, accounts for 25 percent of its morning business.
"this is a financial risk and may lose customers, but I attract them by giving them discounts."
Napier Quarter cut coffee to $3 and a half to encourage customers to sit down and have a good drink.
Lewis says the feedback is still positive.
"A little hesitant at first, but after a clear explanation you can see that their ideas have changed. I tried to get people to enjoy a cup of coffee. You'll go for a drink after work, it's about sitting down and talking to people. You won't put the wine in a takeout glass and jump on a tram. "