A short film blew up Time line.
What is Page?
Two Weibo searches, both taken up by it.
It must be admitted that this short announcement is accurate and of good quality, and that grass has been planted for young people who see or do not watch the animation-
"on the first day of the New year, the whole family went to the city to see Page."
Seeing that everyone wanted to see Page's enthusiasm so high, Sir suddenly, a bit.
Happy sheep and sheep.
Yeah, you heard it right, the happy sheep who doesn't like anyone right now.
Stupid, rotten, ugly, happy sheep harvest the most wind reviews, live a domestic animation shame.
But once, it is the Spring Festival thunder motionless popular star.
A few days ago, a report reminded us that the happy sheep, which had never been absent from 2009 to 2015, had disappeared for four years. Where is the happy sheep?
The last one stayed in his own life-"Happy Sheep and Grey Wolf Sheep"-"Xi Yang Sheep and Grey Wolf Sheep in the year of Joy Sheep and Grey Wolf Sheep"
Even at the top of the pot, Sir wants to re-talk about the light of domestic animation today.
At one point, it was the first animation on the market, IP..
Even if you haven't seen it, you must have watched it with your cousin, nephew and niece, and was repeatedly brainwashing by the theme song "Don't look at me just a Sheep."
Why is it so hot?
To put it simply, because of the shortage.
In 2005, Xiyang Sheep and Gray Wolf came into being.
After the broadcast, there was a fire all over the river.
A set of data to see once brilliant.
Cartoons, which have played several rounds on more than 75 television stations, have made more than 600 million of its five major films and have created more than 6 billion derivatives markets.
At its peak, dozens of television stations broadcast, with the highest ratings reaching 17.3%.
This, in large part, is due to a good time.
In 2005, Xiyang Sheep was broadcast, just at the lowest point of Chinese animation.
At that time, local television stations were basically contracted by overseas cartoons in prime time: < Digital Baby > < Doraemon > < Sponge baby > < Martin's Breakfast > < Flying Girl Police > < Quad Drive Brothers > < famous Detective Conan >.
But there has also been a big change this year.
The State Administration of Radio, Film and Television issues the Circular of the State Administration of Radio, Film and Television on further standardizing the broadcast Management of Television Animation, stipulating that foreign cartoons will not be broadcast during the prime time of 17-20:00 every day as of September 1. And all the channels to play cartoons also need to adjust the proportion of domestic animation and imported animation.
This means that domestic cartoons have unprecedented exposure opportunities.
At this point, Huang Weiming, known as the father of Xiyang Sheep, and the team are preparing to launch Xiyang Sheep and Gray Wolf.
The average age of the team 24, more than a dozen comedy writers and more than 100 animation designers.
When he was born, Huang compared it to "a brand new childhood gift for Chinese children."
Aim at the young audience, cater to the children's understanding and interest points.
The characters are monotonous and easy to remember, and seven sheep and two wolves are rough opposites between the right and evil.
The story is simple to understand, come and go but sheep village war gray too wolf couple, the final result is gray too wolf is beaten to the sky, yells: "I will come back again!" -.
Whether you see it or not today, the Joy Sheep and the Grey Wolf did bring true joy to the child and surprise the people in the industry.
Otherwise, it can not be overwhelming advantage, from many domestic animation, popular.
But in the eyes of many today, it is a sin to become a collective memory of a generation.
Actually?
The hottest years of Xiyang Sheep and Sheep were also the fastest-growing animation production in China
In 2018, 249 units for a total of one hundred and thirty thousand minutes;
In 2009, 322 units for a total of one hundred and seventy thousand minutes;
In 2010, 385, a total of two hundred and twenty thousand minutes, surpassed Japan to become the world's largest producer of animation.
At the same time, what is the quality of the world at the same time?
Now we look back on the past to understand that the fire of that Chinese animation was subsidised.
Subsidies were intended to support the animation industry, but the result was a surge in production, and television stations simply couldn't digest the animation of so many markets.
An animation, about 10,000 yuan per minute, subsidised thousands of yuan, but sold to the television station only a few hundred yuan a minute.
If it were you, what would you do to make a profit on this account?
Obviously this can only lead to a result: the longer the number of sets, the lower the cost, and the more money is earned.
Bad money drives out good.
In China, the production cost of the one-minute program of original animation is about 10,000 yuan or more, but the one-minute program is broadcast to the television station, and the general price is also 10 to 20 yuan. The big TV station can give 80 yuan per minute to 100 yuan. Some TV stations even have to put money upside down in order to broadcast it, "Joy Sheep and the Grey Wolf."
It was broadcast free for two years at the beginning. And television broadcast animated film broadcast mode is 1 day 1 episode, happy sheep only have mass production, all year on the screen exposed to the brand. The idea of its distribution and promotion is: to accumulate popularity in a large number, and then to do other products. (QQ.com)
So now you can read, "Happy Goat and Sheep" director Huang Weiming, behind this sentence, does it mean a lot
Most of all, government support.
Xiyang Sheep > into a market and priceless dilemma.
The most obvious example is that the TV station can not sell money, in the cinema to prove their market value.
After accumulating a big wave of loyal audience, in 2009, Xiyang Sheep, the first big movie, Xiyang Sheep and the Grey Wolf.
On the day of its release, it took 8 million of the box office, bringing the total to 80 million.
This result may not be much to look at so far, after all, the film box office is easy to exceed 100 million is not a matter of business.
But at that time, the big movie can be regarded as the box office miracle of Chinese animation.
Before it, the screen of domestic animation resplendent can be numbered.
In 1999, the box office was more than 20 million; in 2008, the billion-dollar investment was only 30 million.
But when money was made, disagreements followed.
The original motive force of Guangzhou want to make red animation and realize the commercial return.
I am not to do animation and animation, I am to sell products to do animation.
-Su Yongle, an original power investo
Huang Weiming, on the other hand, wants to precipitate the content and turn the Xi Yang Sheep series into a Chinese version of Cat and Mouse.
Disagreements are irreconcilable. In 2010, Huang Weiming and the core team chose to run away, and the original core team was basically disbanded.
It can be said that, after this, the happy sheep, has been another happy sheep-
Painting style variation, original story stagnant, repeated tricks constantly, overdraw IP.
According to statistics, Xiyang Sheep appears nearly 10,000 times in the Red Tai Wolf pans and pans smashing the ash too wolf.
In the whole episode, the gray wolf was hit 9544 times by a pan, caught 1380 times, Xiyang sheep was cooked 839 times, was electrocuted 1755 times.
One of the biggest public opinion disturbances of the happy sheep and sheep is that in this simple and brutal indoctrination, the fuse was ignited
The plot of "Grey Wolf Roast Sheep" was imitated by a boy who tied a pair of five-year-old and eight-year-old brothers in the same village to a tree and set them on fire, causing them to burn badly.
A stone wave, public opinion has attacked the past violence plot.
In the same year, "News Link" named and criticized "Xi Yang", "violence disgrace, language vulgarity."
After being named and criticized by CCTV, the producer invested a great deal of money in rectifying the Xiyang Sheep series.
For a while, the positive example of home-made animation turned into a negative example of a man-to-man cry.
Since then, retarded, brain disability has become happy sheep and sheep can not be picked off the label.
During the Spring Festival in 2015, Xiyang Sheep and Grey Wolf Sheep, the seventh New year's New year film in the series, opened with only 67.65 million box office.
The money cow no longer worked, the producer suspended the production of the series of films.
From then on, happy sheep fade out of our vision.
Happy sheep also turned into a generation of labels.
The most common saying is-
Your childhood memories are only happy sheep.
We have Doraemon > Hulu Brothers > famous Detective Conan > Sponge baby.
That's right。
Childhood demotion.
But Sir disagrees that this is the pot for happy sheep and sheep.
The family of Xiyang Sheep comes mainly from the restriction of overseas animation and the support of its domestic counterparts.
And these are not what it can decide.
We turn around today to scold the happy sheep and sheep, and what about the rougher ones? They do not have a sense of existence, of course, can not be scolded.
Just because the omnipresent happy sheep and sheep occupy our vision?
We have to talk about what we hate when we hate happy sheep.
Because the copyright of animation is close to easy hand, style can not maintain unity.
The story has been so stereotyped that nearly 1000 episodes have been told around Wolf catching Sheep, with no new output but a self-plagiarism of early creation.
And you can see a lot of similar mental pollution when you search "Hee Goat and Sheep ugliness" on Weibo.
Sir does not believe that these amusement facilities have paid for copyright fees.
In a way, isn't happy sheep the biggest victim?
But we do not care, in short ugly is happy sheep, the wrong is happy sheep.
We resolutely banned the horrendous cartoon of Xiyang Sheep, and the children watched how to hold on to it.
In other words-
Most of the time what we see is not really a happy sheep.
It's just a destructive exploitation of happy sheep.
That's why Sir calls Xiyang Sheep "the Light of domestic Animation."
It certainly can't compete with the classics in the history of animation.
But it was a gleaming ray of hope.
Especially compared with today's popular style Page, it is even more regrettable.
Does primary-age animation have to be left out?
No.
You see little pig Peggy because of contrast cute, was played out of the "social man", become a network celebrity.
"what is Page" can open the age gap and create new sparks.
Happy sheep don't have a chance?
Please listen to this song by Yang Hongji, I'm just a Sheep.
Sir does not mean that Xiyang sheep must compete with Pig Paige.
In fact, it is better to compare these two animation images than to compare the soil behind them.
Piggy's popularity has allowed his company to make 7 billion yuan ($1.1 billion) in 2016 alone.
And happy sheep?
As previously mentioned, Xiyang Sheep, when popular, "created more than 6 billion derivatives markets."
It looks beautiful.
In fact-
Huang Weiming heard that the most rampant, the pirated and the genuine version almost half of the market. Other media reports, Xiyang Sheep derivatives market, the share of pirated revenue actually more than 70%.
Perhaps happy sheep is not good enough.
But if it didn't have to compete unequally with subsidized animations, it could sell at a reasonable price.
If its copyright is protected, it can benefit from toys, comic books, etc.
If the proceeds give back to creation, inspire more animators to focus on high-quality content.
Is it possible that we can start with the happy sheep, a film of our own "Pig Paige"?
But Sir believes that everyone in society already knows-
The world is.
There has never been anything if.