Chinese tourists do not like to follow the group, favor free travel. (pictures from the Web)
According to the Australian Financial Review, more and more Chinese tourists have chosen to come to Australia during the "Golden week" of China's National Day, resulting in a sharp increase in (Skybus) traffic this week between Melbourne Airport and the urban area.
The number of Chinese tourists travelling from Melbourne airport to downtown by air bus jumped 145 percent this week, with most of the passengers paying their fares using China UnionPay's credit or debit cards.
China National Day 2017 "Golden week" is from October 1 to October 8. China's overseas real estate investment site (Juwai) and China Travel Services website Ctrip (Ctrip) forecast that 6 million Chinese tourists would travel abroad during the eight-day holiday.
In the past, Chinese tourists were keen to shop, buy houses and travel by bus when traveling abroad during long holidays, according to a number of travel agencies and travel services. With the increase in travel experience, Chinese tourists are now more likely to buy local boutiques, enjoy fine food and feel local culture while traveling abroad, and prefer to stay in boutique serviced apartments rather than ordinary hotels.
"for most Chinese tourists, expensive bags and high-quality pearls are no longer a top priority for them. They have matured and are now paying more attention to delicate journeys and cultural experiences. " UnionPay regional general manager James Yang said.
"they no longer just reserve five-star luxury hotels, but prefer serviced apartments. Museums and galleries are also on the list. " There was a saying that Chinese tourists used to "get in the car and sleep, get out of the car and take pictures and stop for the toilet," James Yang said, and now it's a different story.
Australian companies have also stepped up cooperation with China UnionPay to attract Chinese consumers. Melbourne's Airbus service, for example, allows Chinese consumers to enjoy discounts if they pay by UnionPay card; Chinese tourists can also pay via WeChat or Alipay.
And in the last two years, like The Meat & Wine Co., Such high-end restaurants are also increasingly popular with Chinese consumers. The restaurant is also a partner of China UnionPay, and Chinese tourists who come here to taste Australia's premium beef can also pay by UnionPay Card.
And (iTrip), a professional travel booking platform outside China, also said that middle-class tourists from China aged 25 to 36 do not generally choose to travel by tourist bus when they travel to Australia. It's a free trip to the Sydney Opera House or a challenge to climb the Harbour Bridge. "they will not travel with the group, but do self-help tours, local tourism. They want to buy products with local characteristics, such as cosmetics and food. " Bob Liu, who loves to go to the net, said.
In addition, the foreign network said that Chinese consumers overseas to buy housing is not as hot as in the past. "the housing industry no longer values the Golden week as much as it used to. More and more Chinese travel abroad and have more experience buying overseas properties. " Extranet's Jane Lu says. "during the Golden week, Chinese buyers are mostly high-end properties."