Australia's top beef brands face the impact of counterfeit products in Australia, so the latest encryption technology will be used to stop the situation. (photo by Aussie)
Australia's top beef brands face the impact of counterfeit products in the Chinese market, so the latest encryption technology will be used to stop the situation, the Australian newspaper reported.
It is reported that Australia is conducting an experiment in which edible nanoparticles are injected into the cut and side of the meat before it is shipped out of Australia to connect it to the encrypted block chain system, and after arrival in China, Unlocking is required to prove that it is from Australia.
It is reported that beef currently sold on the Chinese market with Australian brands or Australian production labels is about twice as much as Australia's actual exports. This caused farmers and meat exporters in Australia to face a potential sales loss of A $2 billion.
Blackmore (David Blackmore), founder of beef maker Blackmore Wagyu, said many high-end restaurants in China were selling so-called Blackmore Wagyu beef, but the company did not actually provide it with products. While the company has taken various steps to prevent this from happening, each time they change the logo and put an anti-counterfeiting label on a new package, they are imitated and replaced by counterfeit products within a week.
Lund (Trent Lund), head of innovation at PricewaterhouseCoopers Australia's (PwC Australia), said Australian beef was probably one of the most often counterfeited products in the Chinese market, with the largest number of counterfeiters, second only to Australian red wine in value.
He pointed out that the average price of Australian beef in the Chinese market is A $38 per kilogram, and some of the best brand prices can reach A $120 per kg, compared with only A $4.5 per kg of locally produced beef. The profit margin is very large, so Australian beef is easy to fake.
He argues that meat, for example, is better protected by technical means than packaging, whether frozen or chilled. By injecting edible nanoparticles into the meat, the beef is not only proved to be from Australia, but can also be identified as a processor or farm source.
Lund said these measures are to build and maintain the credibility of Australian brands. Australian-made food has attracted the attention of Chinese consumers because of its cleanliness, green and safety. If consumers are harmed by counterfeiting, the reputation of Australian brands will be damaged.