When it comes to Woolworth, Australia's big supermarket chain, everyone should be familiar. A few months ago, Woolworth caught fire because of a "plastic restriction order" (restrictions on the use of plastic bags), and all kinds of beaten call, bought millions of people.
"this is the right thing we want to do for the environment. Of course, we will also pay close attention to the voice of users and the changes in the environment of plastic bags. " Brad Banducci, Chief Executive Officer, BY--Woolworths Group
It is, however, such a highly acclaimed supermarket outside the industry that has been pushed to the fore because of the same "plastic" problem.
Banana-induced "blood case."
Recently, Woolworths was bitten by netizens because they packed bananas for sale in purple sauce.
At the weekend, a netizen in Kunzhou photographed the picture and posted it to the forum and said, "Banana is now wrapped?"
Then saw this news netizens immediately exploded, comments quickly more than a hundred, "what ghost?" This is ridiculous! " "they already have natural skins." when the world is restricting the use of plastic, Woolworths can't stand the excessive use of plastic film! "
Some complained and some very sharp netizens pointed to the problem: some people said the packaging should be Woolworth to maximize profits.
Woolworth's tricks are too deep?
Woolworth may never have thought that a clean package that looks so neat can also cause outrage. Many people think that Woolworths's approach is very unenvironmentally friendly! Originally can sell the banana directly, good, why want to set? Waste resources and pollute the environment!
But as an outsider in the supermarket world, Woolworth explains for the same reason: "wrapping food individually in plastic is to keep it fresh on the shelf." BY--Woolworth.
Because this "fresh", you can go to Woolworth to see, a lot of vegetables and fruits are heavily armed, sometimes you may just need a avocado, however, I am sorry, want to buy fresh? You have to buy a plate.
Want to buy a plain sweet potato? OK, I'll give you a hardback version. Sweet potato. The price is not very expensive. Or, give you a box of gift-wrapped versions. Give him a gift and pick him with a face!
Corn is even more standard, are carefully cut packaging, afraid you will not peel, below this cheap and affordable "local goods" do not see at all!
However, being smart, Woolworth's seemingly shrewd approach has been discerned by many customers, and some in the industry complain that "this is actually the way Woolworth is marketed."
"this is forcing customers to buy so much at once. For example, if you want to buy six, you can only buy two boxes (10)."
"I don't want to buy fruit and vegetables in Woolworths and Coles anymore."
"the plastics are starting to be abused, the environmental systems are not up to date, and we're going to have a huge recycling problem."
"Woolworths, as your customer, we don't want to see this, nor does our planet need it!"
Of course, in addition to customers, Woolworth has been attacked by environmental experts. "it is unnecessary to encapsulate all the goods in plastic, and this overuse is irresponsible to society," said Jeff Angel, director of (Total Environment Centre), Environmental Protection Agency, BY--
Pick up the stone to hit their feet, say good environmental protection? What about saving the planet? What about the ban on plastic bags? Isn't Woolworth, who exaggerates in plastic packaging, slapping himself in the face?
In the face of such behavior, netizens began to beg for Woolworth: with no mercy.
"I think it's a joke that woolwroths banned plastic bags for the environment."
"on the one hand, they want to ban plastic shopping bags, on the other hand, they are happy to wrap all the fruits and vegetables in plastic, how stupid it is for such clowns."
At last, Woolworths couldn't resist the pressure and apologized: a spokesman promised to minimize the use of plastic in the future. As to whether these vegetables and fruits will fade off their gorgeous "clothes" in the future, return to simplicity and go on the road of environmental protection, we will wait and see, protect the environment, starting from the drop by bit, is not a show and acting, when the consumer is a fool, Woolworth, do you understand?