Australian consumers are increasingly favouring online shopping and many fashion retail businesses have been forced to sell at a discount and often close their positions, according to Radio 9, which is the only way to do so.
From Myer to David Jones, and Melbourne's Chapel Street boutiques, they are competing fiercely with online sales.
The past two weeks have been particularly brutal.
Two weeks ago, US retailer Esprit announced it would close 67 Australian and New Zealand stores. Australia and New Zealand have also lost 365 jobs.
After that, Metalicus soon announced that it had entered bankruptcy proceedings because of poor sales.
Why is the life of Australian retailers so difficult now?
According to retail expert Brian Walker, much of this is because retailers have not been able to adapt to the way Australians use technology to shop as soon as possible.
"this is a storm for retailers, especially fashion retailers."
The retailers most at risk are the big fashion chains that have been around for decades because they can no longer rely on the experience of physical stores to defeat online competitors.
"We are telling companies more and more that while the size of the company is important, the consumer experience is more valuable. We have really found that physical store retailers have begun to change, that physical store shopping is no longer a deal-buying experience, but more of an entertainment out-of-the-box experience. "
Australia ranks third globally in retail store density per capita, according to the Mall Council of Australia. Although Australia has only 23.6 million people, every 100 Australians have 94 square meters of retail rental space.
In order to compete with online retailers, physical store retailers must provide an experience that is different from the traditional transactional experience that generates huge profits. "We find that there is a very different line between shopping and buying. Buying is the category of Alibaba and Amazon, and shopping is more emotional. "
"if you look at the better shopping malls, including Bondi Junctions and Chadstones, you will find that it has become more of a place for a family to go out in a day. For many brands, it is important to set up online stores. But online stores are very different from physical stores. "