Australia has become the favorite country for Chinese tourists to travel abroad for the first time. (SBS)
Australia has become the favourite country for Chinese tourists to travel abroad for the first time, according to a new Hotels.com survey, according to myGC. Among them, Sydney,Melbourne,Gold Coast is still the ideal destination for most Chinese on holiday in Australia.
The report of the subscription Network is published today. "this year, we have seen China become Australia's largest and most valuable inbound travel market," said Sparsovic (David Spasovic), marketing manager.
According to the (Chinese International Travel Monitor, (CITM) report, Australia has become the favorite country for Chinese tourists to travel for the first time, out of the decline that fell to third place last year. "
"after a 3% year-on-year increase, Australia beat Canada and France to take the top spot." Sparsovic said.
Good Reservation is a professional hotel reservation website owned by Expedia, a major travel reservation company in the world, which is very popular with tourists. Spending by Chinese tourists in Australia and New Zealand also rose sharply, up 40 percent from the previous year, according to good bookings.
The report also noted that Chinese tourists spent a record A $10.4 billion during their trip to Australia in 2017, a trend led by millennials born after 1990.
Interestingly, however, Australia's appeal to Chinese tourists seems to focus on destinations and landmarks such as the Sydney Opera House (Sydney Opera House) and the Great Barrier Reef (Great Barrier Reef).), which are "once-in-a-lifetime" destinations. Movies, television (62%) and social media (52%) are the main channels to motivate Chinese tourists.
In addition, according to the report, Sydney, Melbourne and the Gold Coast are still the ideal destinations for the Chinese people to travel to Australia in the future. 73 percent of them make Sydney an ideal destination and 61 percent of them choose Melbourne. The gold coast is also seen as an ideal destination for 33%.