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Australian Tourism Bureau updates its Chinese website to promote Chinese Business Travel

A new version of the business activities of the Chinese Web release, proposed to promote business travel. (photo from Ministry of Trade official website)

According to the Ministry of Trade website, (Tourism Australia) released the redesigned Chinese Business Awards website (businessevents.australia.cn), which aims to attract more Chinese business activities and tourists to Australia and boost the number of Chinese visitors to Australia.

In 2017, Australia's international business visits totaled A $4.75 billion, attracting more than 1 million international visitors. Business travelers to Australia spend twice as much on average as leisure travelers and are more likely to stay longer and visit again in the future.

China is Australia's largest foreign tourist market. According to the latest figures, 1.4 million Chinese leisure visitors visited Australia in the year to March, spending a total of A $10.9 billion, up 13 percent from the same period a year earlier.

It is estimated that the current value of the business sector is about A $140-28 billion. In view of the economic contribution of the business activities industry, Tan Bao's (Malcolm Turnbull) government set up (Boosting Business Events Bid Fund), the solicitation fund for the promotion of business activities, to promote the development of the industry.

Attracting more business will boost Australia's economy and support nearly a million Australian jobs in the A $135.5 billion tourism industry. As a result, the Tam Po Government continued to inject capital into the Australian Tourism Board, a record.

A key factor in attracting Chinese visitors is Australia's natural beauty. On the new website, visitors will be able to view more pictures and videos about business offers and destinations in Australia, the execution of events, encouraging projects and project designers to evaluate, and links directly to the Product and Conference Bureau. This enables easy access to activities to execute contracts and access to more information sources.

The Chinese website is dedicated to ensuring the best user experience and integrating Chinese social media platforms.

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