China is an amazing place: companies from abroad are easy to mix up. China is a land of wonder. It has a huge market that attracts many foreign giants, but rarely really dominates the market. With the rise of China's e-commerce and emerging economies such as O2O, more and more overseas unicorns are struggling to achieve outstanding results.
Airbnb suffered a "local economic fire" this year, one is a domestic start-up company ofo and mobike various kinds of money burning subsidy wars, and the other is Silicon Valley short-rent company airbnb came to China from time to time a little "disagreeable" awkward door. While airbnb officially made its debut in mainland China two years ago, it may have been cautious and culturally different, but airbnb did not initially invest heavily in the Chinese business. They focus more on whether or not Chinese tourists choose to travel abroad, so the airbnb has barely picked up much of the wave in China in the past two years.
After the popularity of short-term accommodation, airbnb intended to go further in the Chinese market, but Tujia, a local Chinese short-rent company, has risen. Compared with Tujia, Airbnb has obvious shortcomings in China, and the team does not understand enough about Chinese culture and has fewer housing resources. Not familiar with the market, etc. Recently, airbnb "made" two of the biggest news in China, but only Chinese netizens find its Chinese name "Airbnb" too unpleasant and the landlord sent a letter accusing tenants of sabotaging their houses. Airbnb China, which has been silent for two years, has made a great deal of disappointment. Some industry insiders have predicted that if Airbnb China does not adapt to the needs and cultural preferences of Chinese consumers, it may have the same result as uber China. The overseas unicorns who have lost China in China, such as the Airbnb, are not the only overseas magnates, and even more, they have directly lost "Maicheng." in the summer of 2016, The hottest news came out of the hottest weather: Uber, the world's largest mobile taxi app, sold its Chinese business to DiDi, after several money-burning wars. The United States O _ 2O unicorn also held up the white flag in the brutal competition in the Chinese market.
These years, however, there have been plenty of poorly managed overseas unicorns in China: in 2010, Google announced its exit from the Chinese market under Baidu's stride; in 2012, ebay had to spin off eBay in competition with Taobao; In 2014, the no-no- Foreign giants often encounter "localized mantra" after entering China, and most of them lose in competition with local Chinese companies, which is due to a variety of reasons. No wonder foreign companies complain, "the Chinese market is not as welcoming as it used to be!"
