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Coles's super-worth eggs are not worth more than they are. Instead, they are more expensive!

An angry Australian vented his discontent when he found out that the supermarket had deceived customers with cunning tricks.

After discovering misleading marketing practices at the Coles supermarket in Neutral Bay, Sydney, the customer angrily sent two boxes of Sunny Queen Farm eggs to Reddit.

One box had 12 eggs, the other 18, with the label "super-worth".

The customer said that when they saw the "overvalue" package, they bought it almost without thinking, but soon realized that they had been deceived and that the overvalue package was actually more expensive than the ordinary package. The customer said that when they saw the "super-value" package, they bought it almost unthinkingly, but soon realized that they had been deceived.

When customers "check price differences out of habit," they realize that the price per 100 grams for 12 eggs is 98 cents, while the price for 18 eggs for every 100 grams is 99 cents.

The price of 12 eggs is 5.90 yuan, and the price of 18 eggs is 8.90 yuan.

"I know that non-bulk products are often cheaper when they're on sale, but that's the average price," he said.

"you would reasonably assume that overvalued packages must be cheaper than non-overvalued ones, but they are ordinary prices."

"because of this assumption, I bought 18 egg packs almost without thinking, but out of habit, I checked the difference in unit prices."

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