Flower eat Sister recently bought a health calendar, every day to see a little health knowledge. This does not see do not know, at a glance only to find that he has been living in so many health rumors. For example:
"there is almost nothing that cannot be eaten on an empty stomach."
"stir-fried vegetables in Iron Pot do not make up Iron."
"A bird's nest is no more nutritious than an egg."
"papaya is not rich in breasts."
Long-term word of mouth, some conclusions without scientific basis will be regarded as an established fact, and it is also a common thing.
Sometimes can't help but become 100, 000 why: really so nutritious? Is it really healthier to eat?
For example, the avocado we now admire. Large and small restaurants, if not a few slices of avocado, are embarrassed to say salad. Avocado was once a representative of high-end, healthy, and nutritious foods.
So the taste of the appearance of a little out of the ordinary way of small fruit, is it so magical?
Flower eat sister specially consulted the behind-the-scenes military teacher "feed horse", to tell you the story behind avocado.
One avocado ≈ 3 bowls of rice, be careful to eat more fat
There is no doubt that avocado is rich in nutrition, but even if the nutritional value is very high, you cannot let go of your belly.
Let's take a look at life, there are a lot of seemingly harmless human and animal "weight loss killer", their fat content:
Fried soybean (20% fat); Stillery (25% fat); potato chips (33% fat); pistachio (45% fat); large almond (50% fat); hazelnut (60% fat); walnut (65% fat); green root fruit (72% fat).
A reference to the article from Food Nutrition Xiao Lu of China Ocean University: is Tauvignon really such a Wonder?
And the avocado fat content is 15.3%, you may not feel high enough? Do you know how much fat there is in ordinary pork?
-15%. In other words, the fat content of the fat-filled pigs is only the level of avocado!
Finish talking about the fat ratio, and then talk about calories. Common fruit, fat content rarely more than 1%, calorie also generally maintained at 30-60 kcal / 100g level.
But the avocado is a wonderful flower with a fat content of 15.3% and a high calorie of 161 kcal / 100g!
A 200g avocado with a calorie of about 322kcal, a small bowl of rice of about 100g, and a small bowl of rice of about 116kcal, which means that a slightly larger avocado has the equivalent of 2.78 bowls of rice.
Photo Source | Zhihu author: FitTime immediate Motion
So the problem comes, the Diet the party, dare not eat meat, dare not eat staple food, dare not eat fruit. Why dare to eat avocado?
This has to admire the business behind the marketing tricks.
The epistatic history of an avocado
In English, avocado was translated as "avocado" instead of avocado, and its rough, dark green peel does resemble some kind of ferocious reptile.
You call me?
And there's a name that doesn't make it to the table, aguacate.. This is Spanish, which means. Testicles.
It was said that the avocado planting association protested strongly at the time, saying that the name was simply ruining the entire industry, so, at the suggestion of the association, alligator pear,aguacate became the cute avocado..
Sure enough, avocado and avocado compared to the like, feeling on the high-end more than one grade, after the change of name, the avocado officially began its history of ascendancy.
How on earth did the avocado get hot?
After changing their names, the cash-and-business-savvy farmers began to raise a lot of money to advertise avocados.
In 1974, the value of an avocado rose to $1 ($1, now $4.80, or about 30 yuan).
Marketers then identified the expensive fruit as a luxury for the elegant upper class.
Since the 1980s, the whole of the United States has gained weight. At that time, when the middle class of the United States launched the "kill fat" campaign, nutritionists strongly urged the United States to reduce fat intake. Fat content is the top priority in determining whether a type of food is "healthy" or not.
To make matters worse, avocado, because of its high fat content, does not meet the U.S. Food and Drug Administration's (FDA) health food standards in 1994.
In 2016, snack maker Kind protested to FDA that according to FDA standards, avocado and salmon are not "healthy" foods, while fat-free jelly and sugary grains are considered "healthy" and avocados are not.
In this way, butter fruit traders have changed FDA's healthy food standards.
This is an opportunity for advertisers to label avocados: avocados contain healthy unsaturated fatty acids, unlike fried chicken and potato chips.
Over the next 30 years, this statement has succeeded in buying the hearts of countless middle-class weight-loss people. The stars also assisted the avocado.
The Vimi supermodel posted his breakfast with avocado on ins.
Miranda Cole even said in an interview that avocado is a must-have food for her family.
It was the super bowl known as the American Spring Festival Gala that eventually pushed the avocado to the shrine.
In the 2015 Super Bowl, it was the first time a fruit ad appeared in the Super Bowl-a 30-second Mexican avocado TV commercial at the end of the first quarter of the competition, which cost as much as $4.5 million. Mexico's export of avocado to the United States reached an all-time high this yea
Avocado hit back perfectly, with U.S. annual consumption of avocados growing 10-30 percent a year, with nearly seven hundred and thirty thousand tons of avocado imports in 2014, or 46 percent of the world's avocado imports. Per capita consumption rose from 1.1 pounds per person per year in 1999 to 5.8 pounds in 2014.
There's no red fruit, there's no hard marketing.
After that, the network celebrity of avocado became popular in China.
In 2005, China opened access to Mexico's avocado. Ten years later, Chilean and Peruvian avocados also got a pass to enter China.
As a fruit, butter fruit is really a wonderful flower. The taste is as fine as butter and has nothing to do with proper fruit. A few years ago, the Chinese were really not used to it.
Many netizens have been full of bad comments, saying that avocado is gnawing like eating soap.
The avocado dealers were unable to sit down. In order to reverse consumers' negative attitude towards avocado, they have made great efforts to educate the public about avocado diet.
Such education has worked, not only for the rise in the sales of avocado, which was once available only in high-end hotels, but also for the wide range of restaurants' menus.
Social networking has also accelerated the pace of avocado's invasion of China. All over the world of hot text, soft text of avocado into the "health of all gold oil", "forest cream."
In just a few years, with a variety of online efforts by domestic businesses and social networks, avocados have quickly become a new favorite for Chinese consumers from "unheard of" exotic fruits.
According to the report, Mexican and Chilean exports to China are growing by 250 percent a year; in 2016, Chinese ate a total of 15,000 tons of avocados, 127 times more than in 2013, making them the second-largest consumer of avocados after the United States.
Behind the avocado is the dark truth.
Avocado is a water-intensive crop, and it takes 100 gallons of water to produce a pound of avocado-that is, every single avocado consumes a bath of water.
In Mexico of origin, the acquisition of avocados led local farmers to cut down large amounts of pristine forests in order to expand the cultivation of avocados;
In Chile, water resources are simply not enough to support the cultivation of avocado. Since the 1990s, the planting area has increased eight-fold, and farmers, large and small, have been frantically seizing water resources, digging deeper and deeper wells. They even planted butter trees in the mountains and began to use mountain glaciers directly.
In addition to the resource crisis, avocado still lies behind the economic crisis. In order to maximize the benefits, farmers continue to expand the planting area, they still can not keep up with the pace of consumption.
Prices have risen along the way, and the prices of daily foodstuffs, which are already readily available to farmers of origin, have been rising-when the time has come for overproduction, the dominant consumer countries in trade are enjoying price cuts. Farmers of origin, on the other hand, face high debt and hoarding crops.
Local gangs monopolize the production of avocados, even turning them into "money" or "chips", and farmers have to continue to be squeezed by these monopolies in order to secure their survival.
Do you want to eat it or not?
While singing a lot of countertones, we are not trying to crush the avocado. After all, it has a unique flavor and good nutrition.
But as a wise foodie, what we have to do is to avoid hyperbole and treat the fruit of online celebrities rationally.
As for whether to eat it or not, feed the horse and eat the flowers, the sister agreed:
If you don't like the taste of avocado, there's no need to force yourself because of its "healthy" name;
If you like avocado, of course you can eat it, but eat it in principle.
Have you ever had a hard time eating avocado for your health?