"Travel Frog" is actually a model travel promotion?
Qi Qi
Almost overnight, all the girls around her were "mothering" a traveling frog. In fact, a large number of "Buddha Department" of young men also quite like the game Travel Frog. There are those looking forward to the return of the frogs, the postcards sent by the frogs on the screen, and those who compare the number of lucky grasses to each other. When the frog, who was born in Japan for just over a month, quickly became the most popular online game on the land of China, some people said anxiously, "not another non-violent, non-violent cultural invasion by Japan, is it?"
When I first heard the term "cultural aggression", I could not help but have a shock in my heart-when the young girls stayed away from real life in a good age, they worked hard and giggled all day with their mobile phones. With the "frog" and let go of themselves, the spirit of the appearance is really crazy, long-term how do you get it?
In order to explore the "Gravity Code" of "Travel Frog", the author also downloaded the game to play, and soon could not help but send out the feeling of "ah, it is really poisonous." However, what attracted the author was not the "pain and happiness" of "being a mother ahead of time", but was subdued by the means of ingeniously embedding Japanese scenery and specialty in the game-"non-violence, no trace" to promote the Japanese elements. The Traveller Frog is really in place.
I have traveled to Japan, through playing games, and see those places, bought specialties. White Nagoya City, horses on the roadside hot springs and other attractions, are presented in the frog sent back the postcard. The props in the game such as red paint bowls, glassware, and fan, fruit, Wuping cake, etc., are either Japanese handicrafts or famous delicious food. They belong to different parts of Japan, but the travel frog package income, has really become a tourist guide and shopping guide all over Japan.
While reviewing the travel memory, the author can not help but think of another question: we in China have too much tourism resources than Japan, the local features are more dazzling, why is there a lack of such a "approachable" publicity and good products?
In recent years, people all over the world know more and more about our country, more and more foreign tourists are willing to travel to China. The rise of China's travel parade industry has established a positive trend. However, we have to admit that the publicity work of our country's travel parade industry is not very good yet, and it still relies on the traditional propaganda methods, such as sending manuscripts and photographs, cooperating with travel agencies to promote profits and rebates, and so on. Some places spend a lot of money to produce video promotional films, such as Beijing, Shanghai and Guangzhou, and other densely populated, high-income big cities to promote, feel that it is a successful marketing. To promote the pictures and manuscripts on the Internet, you think it is a new media dissemination. After you sing the advertisement of the local scenic spot that I appeared in, it is even more expensive for you to sing the advertisement of the local scenic spot I appeared in. However, too much focus on their own local scenic spots, each for the camp, lack of integration, great linkage, few successful cases of communication, nor can effectively stimulate tourists' desire to visit. This is still the deficiency of tourism promotion in our country.
Through the Japanese Mini Game, the author seems to see a model worth learning and learning from. It is popular in our country, players in the game in the process of subtle understanding of the Japanese style, can be described as "nourishing everything silent." The author believes that not only will this not form "cultural aggression", but it will encourage Chinese tourism operators to learn more about propaganda and promotion, to enhance the knowledge and interest of the content, and to find a more approachable form. Chinese beauty, Chinese symbol can be seen and loved by the world more and more.
Xihuai: if you play a similar game with Chinese style, such as putting a pot of wine on the table can attract Li Bai, Ji Kang, Liu Ling, a bowl of litchi can attract Yang Guifei, du Mu, you don't have to worry about cultural invasion. Subtle learning, kneeling in this game giant consider development.
@ Seven.L: We can develop a Buddha panda in Greater China. That's cute.
@ for a moment: cultural self-confidence, cultural self-examination also need to have! Analysis and learning is for progress!
China's enterprises should be responsible for the country and should think about the development of higher-level products. Sincerely hope the beauty of China, the Chinese symbol can be seen and loved by the world more and more.
@ Valeria: culture globalization is a very normal thing, I think rather than worry about cultural aggression, it is better to absorb experience to promote their own culture. However, seeing many people on the Weibo say that our Wilderness Operation is also very popular in Japan. Is this a friendly cultural exchange? In fact, super curious, we raise frogs are genuine or pirated.
@ Ye Anan: the influence does exist, but it doesn't have to be demonized. First, China has a much larger population than Japan. 10 million downloads, 9.5 million in China, two hundred thousand in Japan. Given the overall population base, it's not that scary. Second, the activity of the game is greater than the download reference value. I also downloaded, but less than 5 minutes to delete, a play on the deletion of people are not in the minority.