Rob Pennicott, a Tasmanian travel operator, said the "apple island" attracted more visitors from the Australian mainland with its "novelty but not the same" approach, its small size and unique appeal.
International visitors to the island hit an all-time high as Chinese and American tourists searched for a more unique tourist experience other than Sydney Harbour Bridge and the Great Barrier Reef in Kunzhou, the Australian Financial Review reported.
In December, Australia spent more than 40 billion yuan on international tourists for the first time, leading the way in growth, with international tourist spending rising 32 percent in the past 12 months to nearly four hundred and ninety six million nine hundred and ninety nine thousand nine hundred and ninety nine yuan.
Although the total cost of tourists in Taju is lower than in the eastern state, local tour operators have benefited from a strategy of allowing self-help tourists to leave the mainland and spend a week exploring the island.
Pennicott runs Pennicott Wilderness Journeys in Hobart. Tourists from mainland China, Hong Kong and Singapore have changed so much, he said, that they came to Australia with Tasmania as their first destination.
"We took a novel and unique approach, instead of distributing beautiful brochures around, and it worked," he said.
"now the first stop for visitors to Australia is Tasmania. There has been a lot of change, and the travel community recommends that people go to Tahrena to enjoy different experiences. Others went to Sydney, Melbourne and Uluru before going to Tata. In order to cater to tourists, Taju has a lot of new products, whether it is promotion or accommodation. "
Tasmania, he said, is small and has the advantage of attracting long-distance travelers, who often fly over half the earth to get there. And they don't mind paying for high-end products, such as a 685-yuan one-day tour.
"you may only have three or four days off, and you'll have a great time playing in Talla for three or four days. I think this is the biggest difference between us and the rest of Australia. "
In addition to the rich natural scenery, Horbart's Museum of Ancient and Modern Art, (Museum of Old and New Art), has also given some cultural credibility to the state, which helped increase the number of international visitors to the state last year by 18% to two hundred and seventy eight thousand nine hundred and ninety nine. Australia is the fastest growing region.
Most states saw significant increases in tourists and consumption, including new states (up 7 percent to 4.1 million visitors, spending up 9 percent to 10.4 billion yuan), Victoria (tourists up 8 percent to 2.9 million, and consumption up 11 percent. To 7.7 billion yuan), Kunzhou (tourists increased 4% to 2.7 million people, consumption rose 4% to 5.3 billion yuan), South Australia (tourists increased 7% to four hundred and sixty one thousand five hundred and ninety nine people, consumption rose 18% to 1.1 billion yuan), Capital Territory (visitors rose 17 percent to two hundred and forty three thousand, consumption climbed 23 percent to 558 million yuan).
Western Australia was the only state with declining visitor numbers and consumption, with visitors down 1 percent to nine hundred and forty five thousand nine hundred and ninety nine and spending down 5 percent to 2.3 billion yuan.
China's love of Australia and its "vast blue sky" has spread to the original ecological landscape of Taju.
Tourism has grown faster than any other industry in the past three years, accounting for 10 percent of Australia's exports in 2016-17, according to (Steven Ciobo), the federal tourism secretary.