Recently, the Australian tourist Office launched a brand-new image promotion campaign-the inexhaustible Australia. The project is said to cost A $5 million, of which 3.28 million are paid by Australia's taxpayer. Advertising will be placed in China's major cities and subway stations, for the high-end Chinese tourism market.
Source: tourism Australia
Source: tourism Australia
The previous survey, launched by the Tourism Research Australia, said Chinese tourists believed that travel in suburban Australia was "not safe" and that the suburbs lacked transportation facilities and free wireless networks. These factors are seen as a hindrance to Chinese travel to inland, remote areas of Australia.
As a result, federal trade minister Simon Birmingham says Australia must look for new ways to attract Chinese tourists. "the longer people stay in Australia, the more likely they are to travel to distant suburbs, which is an opportunity for us." He said。
Minister hopes the new tourism promotion will attract more adventurous young Chinese to stay in Australia for a while to see landscapes other than "iconic attractions". Last year, young Chinese tourists to Australia grew 18.8 percent to an all-time high of 1.42 million.
Source: tourism Australia
Source: tourism Australia
"through this event, we hope to bring more unique destinations and experiences to different Chinese tourists in Australia," said Mr. Anzhe (Andrew Hogg), general manager for North Asia at the Australian Tourism Office. And encourage travelers to take action and go to Australia to experience authentic 'Australian life'. "
* you can visit: http://ttgchina.com/2019/03/05/ Australian Hotel continuous Innovation-leading Chinese travellers to explore the endless / to view # endless Australian # promotional messages released by the Australian tourist Office.
Source: tourism Australia
Author: Australian Life Network, original address: https://www.auliving.com.au/201903/118394.html