According to the Australian Financial Review, there is no sign of weakening Chinese tourists' love for Australia. But more importantly for travel professionals, these tourists are starting to spend more money.
Chinese tourists jumped 13 percent to a record 1.3 million in the year to June 30, according to the latest figures released by Australian travel research firm, while the fast-growing Chinese middle class is beginning to pursue their dreams. Go to Australia and have a look at the vast sky.
Chinese tourists' spending in Australia has also risen 15% over the past year to a record 11.3 billion yuan, accounting for more than 1/4 of Australian overseas tourists' spending, which is one of the most enjoyable things for Australian tourism professionals.
China's tourism research firm has shown that in the last year's consumption growth, China has occupied 81%, and the consumption of Chinese tourists is more than three times as compared with that of the second-largest market in Australia's tourism industry.
Spending by Australian overseas tourists rose 5% to 42.5 billion yuan in the year to June. Among them, China and Australia's other five major tourism markets (the United States, the United Kingdom, New Zealand and Japan) accounted for more than half. The total number of tourists also increased by 6% to 8.4 million.
John O'Sullivan, director of operations for tourism in Australia, said the latest data had given the authorities a strategy to target high-spending tourists, particularly those from Asian markets.
"this also shows the effectiveness of Australia's strategy against tourism. We will continue to develop these markets and launch marketing campaigns in a more competitive global tourism market to encourage tourists to come to Australia. "
Australia's tourism industry is experiencing a major recovery, and the weakness of the Australian dollar has made visitors willing to spend more money here. It was also because of the weakness of the Australian dollar that Australian families who had vacationed in Hawaii, Bali or Fiji began to choose cheaper domestic resorts.
China has also overtaken New Zealand as Australia's most important tourism market, and insiders believe China will remain the number one tourist market in the coming decades.
Surprisingly, figures from the Australian travel research firm showed that the biggest boost in overseas spending was in the new state, and that Sydney opera house (Sydney Opera House) was the biggest attraction for overseas tourists. Last year, visitors to the new state grew 6 percent to more than 4.3 million, spending 10.5 billion yuan in the state. Tourists from Victoria grew 8% to 2.9 million and spent 8 billion yuan.
Overseas tourists in Kunzhou grew 4% to 2.7 million and consumption rose 8% to 5.7 billion yuan.
But the strongest growth in tourism is not in the usual hot spots, with tourists growing 21 percent to three hundred and six thousand nine hundred and ninety nine and spending 21 percent to five hundred and fifty one million nine hundred and ninety nine thousand nine hundred and ninety nine yuan.
The leader's land, which is usually skipped by tourists, has also grown sharply this time. The number of tourists rose 12% to two hundred and forty eight thousand nine hundred and ninety nine, while consumption rose 21% to six hundred and forty six million nine hundred and ninety nine thousand nine hundred and ninety nine yuan.
In September this year, the Australian Department of Tourism launched the "discover Australia" (Undiscover Australia) campaign, which aims to attract high-end tourists from Southeast Asian markets to Australia, and this event will benefit from the trend of tourism growth.
Federal Secretary of Tourism Simon Birmingham said: "We have always had good products and encouraged overseas tourists to come here and look at Australia. This is something we are proud of, but we also need to strike while the iron is hot. The more tourists we attract, the more they can contribute to the economy, and the more they can spend here. It is heartening that tourism has also grown sharply outside of the big cities. For example, Horbart, Blue Mountain (Blue Mountains), Canberra, Hunter Valley (Hunter Valley) and Townsville (Townsville) both showed double-digit growth. "