Australia's wages are at the forefront of the world's rich world, with high incomes, high benefits and high taxes. But the cost of living in Australia is also relatively high. Globally, the cost of living in Australia is second only to Switzerland, Norway, Venezuela, Iceland and Denmark, ranking sixth globally, according to the survey.
However, despite the ups and downs of prices in Australia over the years, there has been a "Pure Land" that has maintained the industry's lowest operating philosophy, the Costco supermarket chain.
$1,6.99 worth of delicious roasted chicken
Costco made a business decision that shocked the industry-pricing their roasted chicken at A $6.99!
The price is no doubt a blow to its profit margin, or even to loss-making operations.
The popularity of roasted chickens, which began in the 1990s, is still unabated and continues to occupy a seat on Australian families' tables. Last year, consumers bought 625 million roasted chickens at Costco, according to Costco and market research firm Nielsen. Because of the huge demand for roasted chickens, Costco needs to process 157000 chickens a day.
For just $6.99, consumers can buy a 3-pound, cooked, delicious roast chicken, which is even cheaper than raw chicken sold in supermarkets. Not only can people eat it directly, they can also cook it separately, and it's always right to put a roasted chicken in a shopping cart in Costco, every time-because it's too cheap.
If you like its cheap roasted chicken, then there's good news:
A recent CNN Money report said Costco had no plans to change their roast chicken prices even if they were operating at a loss.
In fact, Costco says they are willing to pay 40 million Australian dollars a year to keep the roast chickens cheap.
2. The true identity of the roasted chicken is the "spokesperson"?
Roasted chicken is ranked top of the Costco "losing money". The food giant actually loses money for every chicken they sell, and while they can raise prices-even a dollar to make up for their losses-Costco knows roast chicken is a killer for customers to become "rendezvous".
Roasted chicken is not only a powerful tool for Costco to attract visitors, but also a "social talent" and "brand ambassador" for Costco. Facebook has even set up a roasted chicken homepage, and when it comes to "roasted chicken," people think of Costco.
It can be seen that the loss of money on each roasted chicken is in fact not "floated", but in another way for the Costco brand to do invisible promotion, more popular than the general publicity posters.
Who, on earth, took advantage of consumers and Costco,?
In addition to roasted chicken, Costco has other low-cost homemade products to appeal to consumers, such as cheap hot dogs, free soda and the world's largest toilet paper bag.
Costco's business philosophy promotes the sale of other truly profitable products.
The roast chicken counter is usually placed at the innermost of the supermarket, so that in order to buy roasted chicken, customers walk through containers of other goods along the way, and they may buy something else, such as orange juice. Snacks or something. Such customers are not in the minority, they come to roast chicken, only to find that after a round, their shopping cart is full.
In addition, not everyone can buy roasted chicken, Costco's shopping has a threshold-it requires members and an annual membership fee of A $60, can only be used by itself and cannot be lent to others. In this way, card holders will not waste high fees, habitually to Costco consumption.
As a result, Costco lost a lot of money while keeping its prices low, but in the long run this business strategy is beneficial, with Costco sales of A $87 million in fiscal 2017, an increase of A $36 million over fiscal 2010.
Costco 15 items that will always be the cheapest
1. Roast Chicken Costco Price: $6.99 Woolworth & Coles Price: $9
2. Organic peanut butte
As Australia's largest organic food retailer, Costco provides consumers with high-quality and affordable groceries.
3. Organic maple syrup
Every gallon of maple syrup requires an entire mature tree to refine, which is why it is so expensive. Many brands sell maple syrup at a high price, but higher prices do not always mean better quality. Costco sells at a lower price than Amazon and Walmart, but is not inferior in quality, and is popular with many consumers.
4. Nutella chocolate hazelnut sauce
The chocolate hazelnut sauce from Italy is popular around the world, and the price of the Costco has a significant advantage over other retail supermarkets.
5. Vanilla extract
Pure vanilla extract has always been an expensive ingredient, and although the price of Costco is not cheap, it is already the best price on the market.
6. Various spices
7. Hot Dog
8. Bacon
9. Bar cheese
10. Luxury towel Costco Price: $7
11. Discount Card Costco Price: 8 to 30% discount
12. Over-the-counter anaphylaxis
13. Organic egg
14. Invisible eye drops
15. Baby milk powde
