In Australia, I believe everyone has at least one good friend who works as a real estate agent. All you have to do is wave a bamboo pole in Chinatown and hit ten people in suits and ties, eight of whom sell houses.
Aggregate home prices have risen 47.3 percent in the year to March 2017 since the start of a rise in the value of comprehensive housing in the capital city in June 2012, according to CoreLogic data, and prices in Sydney rose as much as 104.5 percent in eight years.
Thanks to the booming housing market, real estate intermediary service operators can be described as smooth. The boom in the market also allowed real estate agents to benefit from strong demand and keep profit margins rising.
In the 2016 / 17 fiscal year, property managers, estate agents and real estate agents were on the nomination list after the update of the list of guarantee immigrants in the 190 states, which is a big good news for many who want to emigrate. Let this profession become a hot spot.
The report also reveals that real estate-related service employment is expected to rise 8.5 percent over the next five years as new housing businesses such as Airbnb emerge. Most of these growth comes from real estate operators and real estate services and is expected to add one hundred and sixty three thousand jobs.
And "entering the bank for half a month has earned one hundred thousand a month", "sell a house to earn 1 million", this kind of news that often appears on the net, make a large number of office workers envy incessantly. So, in the impression of many, a real estate career in Australia would be a relatively easy job to succeed.
Real estate agents' revenues are rumoured to be fantastic, but with the market, which has been faltering since the end of 2017, making the industry increasingly competitive, some agents have had to cut sales commissions sharply in order to attract more business. And many Chinese people still have certain prejudice to it, often return to say that they are selling houses, will be buried by relatives and elders: "smashing pot selling iron to study abroad, how to find such a job?"
But what is the state of their day-to-day work? What is the experience of selling real estate in Australia? Today, Australia Financial Information on the basis of data for everyone to reveal the real estate agency services industry "insider".
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One, a million luxury car name watch, is it true or false?
Second, who does the wool (income) come from?
Third, selling houses is also a technical jo
Fourth, the misunderstanding of Chinese understanding of Australian real estate sales industry
Fifth, in Australia, how to take the first step to become a gold medal sales?
One, a million luxury car name watch, is it true or false?
The income of real estate intermediary has its own characteristics. Generally speaking, they are related to performance, so they definitely belong to more work, less work and less work.
The increase in housing activity over the past five years has been partly offset by a decline in commercial real estate activity, according to the IBISWorld report. On the whole, though, the industry has benefited more than less in the past five years. For the five years to 2017 / 18, industry revenue is expected to grow 2.7 percent annually to A $14.2 billion. Government incentives and low interest rates are the main drivers. At the same time, investor-led home-buying activities and baby boomers' real estate replacement activities are also directly beneficial to property sales and property management segments.
Despite the past five years, house prices in Australia have continued to record rapid increases. However, property prices are expected to fall in fiscal year 2017 / 18. At the same time, the number of home transfers is expected to decline. Industry revenue growth is expected to decline to about 1.8% in 2017 / 18.
Secondly, the income differentiation within the industry is relatively large, which mainly depends on the volume of transactions and the value of the property sold.
Industry earnings rates have risen over the past five years. The boom in the housing market has fuelled demand for real estate agency services, which in turn boosted profit margins for practitioners in the industry. Similarly, employment in the industry has continued to rise over the past five years, mainly in the number of real estate agents.
In addition, practitioners to small, independent management of the intermediary or property management-based. Moreover, more and more owners choose to manage their own property rather than hire an intermediary to manage the property instead of employing an intermediary, which intangibly aggravates the fierce competition in the real estate intermediary service industry. In addition, in order to pursue scale effect, the activities of large enterprises in the industry to acquire small enterprises have increased.
To sum up, this is an industry with effort and effort that pays off, but as the times advance, the challenges facing operators have intensified and worsened. Advances in alternative technology, for example, are expected to make it easier for buyers and tenants to skip intermediaries directly.
In the next five years, the biggest threat facing the real estate agency service is a growing number of owners who choose to bypass real estate agents and find buyers or tenants directly through online channels. Still, for the five years to 2022 / 23, industry-wide revenue will still grow 1.7 percent annually to A $15.4 billion.
Second, who does the wool (income) come from?
Real estate agency services involve the sale and leasing of housing, commercial properties (retail, office and industrial properties). Service targets, that is, buyers can be classified as homeowners, investors and business enterprises.
Self-domicile
The homeowner is the main market of the real estate service industry. They rely on the services of housing agents for the sale of real estate. At present, rising house prices and the cancellation of government incentives have prevented many potential buyers from carrying out the property market. However, those who suffer are bound to benefit. For homeowners who own property at present, the rise in house prices and low interest rates provide favorable conditions for replacement homeowners. As a result, over the past five years, we have found that the income generated by home-occupied real estate sales to the real estate agency industry has continued to rise as a share of the industry's total income.
Recently, some government have offered preferential terms for self-housing purchase, especially for first-time home buyers, making housing affordability significantly improved. For example, the 2017 / 18 federal budget introduced a "first-time pension savings plan, (First Home Super Saver Scheme)," which could be used to pay down payments for home purchases. It is expected that in the next five years, the income from home-occupied real estate buying and selling to the real estate agency industry as a percentage of the industry's total income is expected to rise further.
Since the onset of the global financial crisis, investors at home and abroad have continued to increase their investment in Australian property given the stability of their assets. Over the past five years, the investor market has been growing steadily.
[经] mercantile firm
The demand of commercial enterprises to the real estate intermediary service industry is mainly reflected in the following aspects: consulting the real estate agent on the sale of commercial real estate and seeking the service of the real estate intermediary for the sale / rental of large commercial buildings. This segment of the industry usually has professional knowledge of commercial real estate and understand the operation of commercial real estate.
International trade real estate intermediary service industry of international trade activity is relatively low. The reason is that many enterprises have not started international business. Nevertheless, a number of larger companies have opened offices overseas, and the number of overseas investors in Australia has been growing. However, this trend is likely to reverse in light of changes in regulatory policy and tightening of investment credit.
Third, selling houses is also a skill to sing and watch feng shui, 18 kinds of martial arts are all
The number of employees has increased, but the sluggish market and increasingly tight lending policies, as well as the tight regulation of the market by the government, have deterred countless buyers. In order to sell the house, helping customers move, weed and renovate the house is nothing new, more and more real estate sales are starting to find a new path.
It follows reports that a Chinese-American real estate agent sold a A $1.98 million home by singing a song at a real estate auction. What's more, a real estate agent in Perth teamed up with the band to record a MV, to help sell a four-bedroom home. And in order to attract Chinese buyers, the most common is that many foreign agents and developers began to use social app to sell homes. In addition, they will target Chinese home buyers with brochures, digital numbers and feng shui to boost sales.
The impact of Network Digital Technology
Increased competition and digitization of real estate services could lead to significant pressure on the industry's profitability space. Although traditional real estate agents also provide services to customers by mastering advanced technology, the digital platform still constitutes an obvious threat for traditional real estate intermediary channels.
Online real estate portals such as realestate.com.au and domain.com.au are expected to become leaders over the next five years, with the number of properties sold and leased through online platforms continuing to rise. This is likely to lead to further competition in the industry. At the same time, because the seller can directly carry on the real estate sale through the online channel, bypassing the traditional real estate intermediary, the whole industry service is obviously adversely affected.
At the same time, technological progress is likely to increase the popularity of virtual housing. Applications are expected to be used more frequently and the costs of online marketing and transactions will increase significantly at the expense of many traditional real estate agents.
As far as industry employment is concerned, industry employment is expected to increase over the next five years as more and more industry companies retain old customers and attract new customers through the addition of expertise and technical knowledge.
Uneven regional distribution
The geographical distribution of the real estate intermediary service industry reflects the population demand to a certain extent. The vast majority of Australian real estate agencies are located in the eastern states. With the exception of New, Victoria and Queensland, less than 20 percent of real estate agencies in other states / territories account for less than 20 percent.
Over the past five years, the number of real estate agents in New and Victoria has continued to rise, thanks to rapid growth in demand for real estate. In addition, the rapid rise in housing prices in both places also directly benefits the local real estate agency commission income.
The mining boom has led to a surge in demand for housing and commercial property in Western Australia over the past five years. But with the end of the mining boom, the number of local businesses has plummeted, and the real estate agency service industry has also suffered a significant impact.
Fourth, the misunderstanding of Chinese understanding of Australian real estate sales industry
Myth one: no basic salary, no vacation, no living security? When it comes to real estate sales, the image of many Chinese job seekers is a three-industry struggle on the line. In particular, new salespeople, often suffering from the lack of sufficient social resources, at the beginning of the job on the defeat, forced to survive the pressure to leave early. The formation of this concept is due to the non-standardized operation of some domestic real estate agents and the mass media portrayal of the so-called bad image of the real estate industry.
In Australia, the situation is quite different. In realestate transactions, the buyer and seller will entrust all the transactions to realestate company and sales personnel for handling. Therefore, in terms of salary treatment, although most sales personnel have no base salary, but there is a good contribution, after the sales reach a certain amount, you can choose whether to establish their own sales team, the team manager can also receive additional commission according to the team performance.
In terms of leave, Australia's labour law makes it clear that all full-time and part-time workers have rights on annual leave and sick leave. In addition, real estate sales are also relatively free, almost no shift, there will be no expected full-year rest, private life is not guaranteed.
On the whole, both salary and treatment, or the resulting sense of professional identity, can make them both materially and spiritually rewarding. This is also one of the important reasons why more and more people are eager to engage in the real estate sales industry. Misconception two: selling fancy tricks to promote, there is no professional?
The Chinese people's perception of salesmen is often influenced by the so-called "sales success study", which is regarded as a profession of beating each other's blood and studying the tricks of speaking. In fact, there is a misunderstanding in this idea.
In Australia, due to the particularity of the real estate industry, sales personnel are required to understand the economic policy in depth, at the same time, grasp the knowledge of various property products and the direction of financial investment. Australia's law requires all property sales staff to hold a practising licence that can be registered by the Australian Equity Commission (Fair Trading) before they can start a sales business.
An effective Australian real estate salesperson is equivalent to a real estate expert and a financial expert, not only to master the characteristics of the sale of the property itself, but also to the urban planning, structure, household type, orientation, landscape facilities, decoration standards, community supporting management, Developers strength and other in-depth learning and understanding, but also need to actively master the customer's financial investment needs, such as regional demand, appreciation expectations, consumption ideas and so on.
In addition, Australia's law rules that any word a salesperson says can be used as evidence in court, and professional disclosure is important. Therefore, the vast majority of sales staff are adhering to the principle of seeking truth from facts, standing in the perspective of customers to recommend suitable property. To this end, Australia's regular real estate sales companies will also provide a full range of training for new employees to help novice improve their professional standards and business capabilities. Mistake 3: real estate sale is a hammer buy and sell, follow-up responsibility nobody pays attention to?
It is believed that many property sales staff will have such concerns: after the sale of the house, the company can not guarantee follow-up services, as a direct face to the customer staff, the customer's death chain of call and a variety of questioning complaints, People doubt whether the profession is still suitable for themselves.
In Australia, such worries are superfluous. Professional real estate investment companies will provide one-stop services for customers, in addition to real estate sales, the company will also provide corresponding sales management, property management, rental management, etc., from the formulation of investment strategies, small to regular room cleaning. Are included in the real estate company service process. Backed by the company's powerful integrated service, Sydney's real estate salesmen only need to do their early professional work without worrying about their customers' late skepticism.
Fifth, in Australia, how to take the first step to become a gold medal sales?
In Australia, real estate is a very standard industry. All employees must have registered professional qualifications (Registration). Registered professional qualifications can be in real estate companies or agents engaged in real estate sales or real estate management and other different jobs, depending on the size of the work unit will be specialized in the technology industry.
However, only professional Registration can not buy and sell houses independently, nor can they charge a separate commission on the sale of houses. An agent or company that can independently engage in a property sale must have a Full License (licence. The agency agreement with the owner will always be the licensed company or intermediary name, not a real estate broker individual.
Australia's real estate licence (License) is also divided into different categories. Agents or companies with different licences can engage in different real estate transactions. These include:
- Real Estate Agent real estate agent, can buy and sell real estate or manage the property on behalf of others.
- Auctioneer auctioneers may engage in real estate auctions
- Property Developer real estate builders who can build houses and sell properties built by their own companies
- Resident Letting Agent Housing Rental agents, Rental and Management of other people's Real Estate for Housing use
- Pastoral House Agent stockbreeding real estate agency, buying and selling property such as farms
- Pastoral House Manager Real Estate Management of Animal Husbandry and Management of other people's Farm property
- Pastoral House Auctioneer stockbreeding real estate auctionee
There are several other types of licences, each covering a different range of work rights, so not all agents or any real estate agent can help you deal with the sale of properties in Australia, depending on the circumstances. Even in the most common category of real estate intermediary licences, some agents are residential property, some mainly for commercial properties, or business transactions. These are different specialties.
Every kind of real estate transactions have to follow the law and the system, all violations are found, or when the court, the intermediary responsibility must not be exempted from heavy penalties. So the license is actually to ensure that practitioners have sufficient expertise and law knowledge to carry out their duties and obligations to protect the vital interests of consumers.
There are also intermediaries where (Buyer Agent), the buyer's agent, finds the best property for the buyer and negotiates the price with the seller's agent in order to ensure the buyer's interests and, of course, the buyer pays the commission in the end. In each transaction, the intermediary can only charge the commission of both parties, so it can not be both the seller's intermediary and the buyer's intermediary. If an intermediary introduces the buyer to another agent, the two agents can negotiate the amount of commission to each other, but this is an agreement between the two intermediaries, and the seller pays the commission only to the agent who signed the agreement with him.
If you are interested in engaging in the real estate industry and even developing your own estate agency business, you will need to complete the registered courses approved by government:
CPP40307 Certificate IV in Property services (Real Estate)CPP40507 Certificate IV in Property services (Business Broking)CPP40611 Certificate IV in Property Services (Operations)CPP50307 Diploma of Property services (Agency Management)
As required, through fast-track learning (optional online learning) and examination (with or without experience), you can obtain certificates of qualifications in different categories and permissions. End is available in all Australia like any other profession. The real estate agent this profession has the good side, also has the bad side.
The future of the real estate industry is good, but the job is never easy. They must abide by a large number of regulations, pay attention to the latest regulatory reforms, and beware of all aspects of the work, or they will be subject to the prosecute if they cross the border.
You see real estate workers who work in expensive cars, but most of them have an unstable income, but they have to put down their forks while they're on vacation for dinner, and get on the Internet or pick up the phone to serve sellers / buyers at any time. Usually you have to be busy after 9: 00 p. M. And they started with a low salary and worked hard for many years to earn a sizeable income. They are by no means able to make so much money overnight. So, if you want to make money easily, the real estate industry may not suit your future development.
Of course, if you work very hard, willing to pay, and passionate about real estate, the industry is not only very promising, but also can provide you with rich financial returns.
Reference: IBISWorld,sbs.com.au