Over the years, in addition to milk and beef health products, there is one more thing from Australian fire to China: avocado!
If milk powder, beef health products are well-known functions, active choice of commodities, then avocado is entirely imported, hard-born was imported into the Chinese recipes.
The taste is not obvious, and the taste is not crisp and sweet, how is it accepted by the "heavy taste" of the Chinese people? The reason is also very simple, this fruit selling point is not taste and taste, but health!
When it comes to health, the nerves of Chinese consumers are stirred up. Throughout the current "super food" popular in China, there is no coat that does not have to be packaged to cure all kinds of diseases.
From avocado to Chia seeds, these are not cheap exotic "deities," because of their almost "divine medicine" efficacy, has become the urban health care of men and women in the hands of steamed bun in recent years. But are these fruits really "super healthy" or something else?
01
Avocado Food and Beverage blossoms everywhere in China
According to statistics, in 2010, only 2 tons of avocado from imports were imported in China, but by 2017, the number had increased to 32100 tons. An increase of tens of thousands of times.
Almost all new restaurants have avocado dishes for healthy and stylish customers. In these restaurants, big and small restaurants, if there are not a few slices of avocado, they are ashamed to say salad. Avocado was once a representative of high-end, healthy, and nutritious foods.
And according to Mission Produce, the world's largest distribution company for avocados, sales of 2018 Chinese avocados are expected to double this year.
In China, products labeled "super food", "super fruit" and "super food" increased by 202% between 2011 and 2015, according to data released by an authoritative consulting firm. At the same time the natural growth is also their sales.
They represent not only the "capitalist lifestyle" of "imported goods", but, more importantly, the sale of a dose of peace of mind to Chinese people who have long been anxious about health and food safety.
"there is no harm in eating natural fruit." imported and expensive things must be good things, "and" foreign experts don't lie. " Many Chinese think so.
In fact, nutritionists have said that "super food" is a publicity gimmick, and there is no clear definition in nutrition. These foods may be just an ordinary ingredient in the country of origin, and when they cross the sea to China, they are labeled "anti-cancer, anti-aging, weight loss, and high nutrition", successfully gaining access to the Chinese market.
The search for super food in the last 5 years is on the rise. The orange line represents avocado, the green line represents quinoa, and the blue line represents Chia seed.
As far as avocado is concerned, the key words of publicity focus on "protecting the heart, lowering cholesterol, losing weight" and so on. The reason is that the avocado contains about 2% of the protein, while the average fruit is almost zero. This is why it is often said to be nutritious.
02
Avocado has protein, more fat!
Avocado contains almost no protein other fruits contain, however, many people ignore that the avocado fat content is so high that it doesn't look like fruit!
According to nutritionists, an avocado's calorie is about three bowls of rice. Don't underestimate the fruit, which is likely to be fat as soon as you don't pay attention.
The fat content of avocado, in contrast to other foods, is "startling":
Fried soybean (20% fat); Stillery (25% fat); potato chips (33% fat); pistachio (45% fat); large almond (50% fat); hazelnut (60% fat); walnut (65% fat); green root fruit (72% fat).
The avocado fat content is 15.3%, even more than 15% of the fat content of ordinary pork!
In terms of calories, fruits rarely contain more than 1% of fat, and calories are generally maintained at 30 / 60 kcal / 100g. The calorie of avocado reached 161 kcal / 100g!
A 200g avocado with a calorie of about 332kcal and a small bowl of 100g rice with a calorie of only 116kcal. Eat a little bit of avocado, and you've eaten nearly three bowls of rice!
03
Avocado: a carefully woven marketing scam
What makes this little fruit completely imported, so many people lose reason, skip so many terrible and scientific data, almost superstitious in love with this fruit?
Marketing! Marketing! Or marketing!
Avocado broke into China, first from the Internet, the Australian people like to eat avocado reports into the public eye.
And this has to be said to be an enormous marketing strategy developed by Australia.
As a major exporter of avocado, almost all the avocados produced in Australia go to Asian markets, mainly China.
One of the largest participants in Western Australia's butter industry says:
"the Asian market is paying high prices for Australian avocados and they are happy to buy them. I've never seen this level of export fruit."
In English, avocado was translated as "avocado" instead of avocado, and its rough, dark green peel does resemble ferocious crocodiles.
Less well-known, avocado has a less-than-table name, called aguacate.. This is from Spanish, originally meant for the testicles.
At that time, the avocado planting association strongly protest, saying that the name simply destroyed the entire industry, so at the suggestion of the association, alligator pear,aguacate changed to sound high-end, classy avocado..
After changing their names, shrewd farmers and agricultural dealers began to raise large amounts of money to advertise and market avocados.
In 1974, an avocado cost as much as $1, or as much as $4.8 today in purchasing power terms. For those days, this was unremarkable, and people didn't really know how to eat fruit that was too expensive.
As a result, marketing personnel along the boat, in line with the trend, the avocado packaging into a "luxury in fruit", dedicated to the elegant and rich upper-class people to eat.
This marketing philosophy is still deeply embedded in the sales of avocado, just as the Chinese choose to eat avocado, as if eat the avocado, there is a life style of the upper class, become the upper reaches of society. In the end, avocado sells a "high-sounding", "highly styled" lifestyle.
And the development of avocado has not been smooth sailing. In the 1980s and 1990s, the obesity rate in the United States was so high that it attracted everyone's attention. Nutritionists called on all Americans to reduce their fat intake. Thus fat content has become an important criterion for determining whether a food is healthy or not.
At the same time, avocado was kicked out of the category of healthy food by the U.S. Food and Drug Administration.
But avocado farmers and import and export companies are unhappy. Until 2016, protest, protest said that neither avocado nor salmon are healthy by this standard, while fat-free jelly and sugary grains are considered "healthy." This is unreasonable and unfair. As a result, the FDA revised standards for avocados, returning to the "healthy food" team.
Take this opportunity, advertisers for the avocado label: avocado contains healthy unsaturated fatty acids, with fried chicken, potato chips are not the same!
Since then, with the promotion of Western stars in social networks, avocado has succeeded in "healthy food", the image of "super food" deeply implanted in the hearts of the people, to the shrine.
Vimi supermodel tanned his breakfast with avocado on ins
Miranda Cole even said in an interview that the avocado was her.
Avocado hit back perfectly, with America's annual consumption of avocados growing by 10-30 percent, and in Australia, where it imported nearly seven hundred and thirty thousand tons in 2014, accounting for 46 percent of the world's avocado imports. Per capita consumption rose from 1.1 pounds per person per year in 1999 to 5.8 pounds in 2014.
With the promotion of the World's Big Brother Americans and Australian assists, after China opened imports of avocado to Mexico in 2005, Australian imports of avocado also followed.
Thanks to the explosion of Sino-Australian trade and the hype of fresh purchasing agents, the avocado, a fruit that tastes like soap, has become a "super fruit" crazed by everyone. All over the world of hot text, soft text of avocado into the "health of all gold oil", "forest cream."
04
Do you want avocado or not?
If you like its unique flavor, but also recognize its nutritional value, of course, can eat in moderation.
But if you're just doing what you call "super food", "super health", "the lifestyle of the upper class", then try to exhort: rational eating is the king's way of life!
After all, on this planet, only the wisdom of reason is super-all-powerful, but also the "upper class" of things.