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Chinese tourists spend money in Australia and pursue luxury and unique experience

Chinese tourists spend an average of A $8000 in Australia (Sydney Morning Herald)


Among Sydney's business trips, China's TW entrepreneur (David Seeto) prefers to take a private yacht to visit the seaport. As a successful man, he also doesn't mind taking a helicopter tour. Stu said, flying to the Blue Mountain to play, is a kind of enjoyment.

Stu is one of the more visitors to Australia from mainland China, TW and Hong Kong, according to the Sydney Morning Herald. Their pursuit of luxury experience, money is not a problem. This is completely different from the impression of the so-called "zero-yuan regiment", travelling on crowded buses to the business district.

Tourism experts say that while there are also some "zero-yuan" visitors to Australia, it is not a cheap destination like Thailand or Bali, Indonesia.

In the past 12 months, the number of Chinese visitors to Australia rose 13 percent to 1.4 million for a total of A $10.9 billion, according to (Tourism Australia).

A spokesman for the Australian Tourism Board said it was focusing on creating an Australian tourist image suitable for "free and independent travelers". The reason is that such travelers are more likely to stay longer and visit more scattered attractions rather than spending more.

Chinese tourists spend as much money as they can, spending more than A $8000 on average in Australia. Other international tourists, by contrast, spend an average of about A $5000.

Bernadis (Simon Bernardi), a partner at Australia & Beyond Holidays, an Australian travel company, said many of his high-end clients wanted to visit iconic attractions but wanted to avoid crowded crowds. For example, they might want to see (Bondi Beach), at Bondi Beach in Sydney, but they might choose to take a helicopter or a seaplane.

Bernadis also revealed that many customers are looking for a real Australian experience, and in many cases they don't want to see their compatriots in travel, restaurants and events. The difficulty now is that Australians, even in the industry, generally think Asian tourists are cheap, while traditional American, British and western tourists spend the most.

According to McGrath (Simon McGrath), chief operating officer for Tianyang region at Accor Hotels Group, (AccorHotels), the top hotels have made adjustments for Chinese tourists, including porridge on the breakfast menu, Chinese-speaking staff and bottled water and hot water. Because they pay attention to water quality.

Climbing the Sydney Harbour Bridge, (Bridge Climb), to visit the Sydney Opera House (Sydney Opera House) and exposure to wildlife are "wish lists" for Chinese tourists, as well as duty-free goods, McGrass said. Restaurants specialising in seafood, Angus beef and Australia and cattle are also popular with Chinese tourists.

"they want a unique experience," McGrass said. "when they get back to China, they can show off with their friends and share it on social media."

The niche markets, such as golf tours, honeymoon photo tours and home-buying trips, are also on the rise.

Luxury Chinese tourists are ready to spend money, McGrass said, but Australian merchants often miss the opportunity to make money because they are unable to meet payments such as Alipay and UnionPay.

Last year, China's group tourism to South Korea was greatly affected by the deployment of a missile defense system by South Korea. However, Berman (David Beirman), senior lecturer at (University of Technology Sydney) at Sydney University of Science and Technology, said he did not believe recent tensions between China and Australia would affect tourism. (Hannah)

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