A Chinese man tastes wine in (Hunter Valley), a hunting area. (Reuters)
To raise the international profile of the (Southern Highlands) wine region in the southern highlands of the new state, local companies will launch a series of promotional campaigns against Chinese consumers through Chinese social media and bilingual platforms.
Wine industry leaders from the southern highlands are launching a digital marketing campaign to attract tourists from Asia and the United States, the Australian Broadcasting Corporation reported.
Promotional activities include setting up a multilingual website in 20 different languages, and using Chinese communication channels social app and Sina Weibo to speak directly to potential visitors.
This is one of 21 events sponsored by the Australian Wine Industry Association (Wine Australia) in Australia to promote tourism in Australia.
China has become the largest market for Australian wine, said Rosa (Steve Rosa), head of (Destination Southern Highlands), the southern highland tourism bureau. "We are going to be in their field and we have the ability to talk to them in their language," he said of his campaign in China.
It is understood that the southern highlands are located in the south of sydney and only one-hour drive from sydney. There are 17 wine cellar and more than 60 vineyards here.
Although the area is not as world-renowned as (Hunter Valley), the New State Hunter Valley, and (Barossa Valley), the Barossa Valley in South Australia, Roza said the superior location of the southern highlands would be a big selling point. "because we are close to the three regions with a population of 1/4 across Australia-Sydney, (Illawarra) and Canberra-the location allows us to attract a lot of tourists looking for delicious food."
Mark Bourne, the Mittagong Chateau, said the use of the Asian state's emerging communications platform would provide great opportunities for Australian local operators.
As a marketing tool, social app is becoming more and more popular. New state government is also working to improve the visibility of local wine regions in Asian countries. Last year, the new state launched a publicity campaign in Hong Kong for the Midwestern town of Manji (Mudgee), with advertisements appearing in buses, trams and newspapers across the territory.
New state travel advertisements appear on the Hong Kong tram. (Australian Broadcasting Corporation Photo)
Barnes (Angus Barnes), chief executive of the New State Wine Industry Association (New South Wales Wine Industry Association), said the state's annual wine sales to China were up 73 percent in the year to March. "not every country communicates in the same way as we do., social app is a good example. If you want to communicate with the Chinese, this is one of the best platforms. "
"it will take some time, it will take some effort, but we have seen pioneers begin to embrace platforms such as social app." Barnes said.