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A shortage of milk powder in Australia? Supplier: it's a marketing myth!

The shortage of milk powder in Australian supermarkets frustrated many local mothers. (photo No. 9)


According to the 9 th report, a baby milk powder supply companies believe that the shortage of milk powder in Australia is only a "myth." Chinese customers prefer to hoard milk powder from two brands, while other brands remain on the shelf.

It is reported that Australia's A $600 million milk powder market is often short of problems. Previous photos and videos revealed that "purchasing agents" had snapped up milk powder on store shelves and sold the goods overseas at a high price. This dismayed many Australian parents who could not buy milk powder.

Although the two supermarkets have imposed a limit of two cans of milk powder per person, recently, Adelaide customers photographed outside a Woolworths supermarket a scene of Chinese customers ignoring the measure and filling the entire shopping cart with milk powder.

However, Kukulien (Sonja Kukuljan), manager of nutrition food at (Group General), the Australian free food group, said Australia had enough milk powder to supply local mothers and export it to China. The shortage of milk powder is just a myth, and the topic is good for marketing.

Australian parents can book milk powder through local supermarkets or buy it online, she said.

Free Foods Group has contacted a well-known purchasing agent who believes Australia's leading milk powder suppliers are interested in curbing inventories in an effort to create a sense of tension over the shortage of milk powder.

If that's true, Cookullian says, it would be disappointing because moms are already under a lot of pressure.

Mr Kukullian advises parents who have failed to buy the ideal brand of milk powder to choose a brand that is not a problem, as well as to learn about different ways to buy milk.

She points out that parents can try to gradually get their children to accept other brands of milk powder. "the gastrointestinal system can adapt to new foods, and infant milk powder is essentially a new food," she said. A gradual transition ensures that the child adapts to changes in milk powder or other baby drinks. "

There is no doubt that Australian baby milk powder is welcome overseas, Mr Cookulen said. Australian brands have a better reputation internationally because producers here face strict regulatory regimes. Parents can rest assured that any Australian-owned or Australian-made milk powder is a high-quality product.

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