Why in the eyes of Australians. 800 Australian dollars to buy a dress or bag, is very incredible?
This is a problem that highlights the huge differences in consumption concepts between China and Australia. In the eyes of many Chinese, this is only a blink of an eye, but in the eyes of many Australians, spending A $800 on a dress is not inconceivable, but foolish.
Here are the answers from readers living in Australia. Let's take a look.
First of all, in Australia, A $800 is very useful. You can buy a lot of things. Clothes are just one of the cheapest things, and if you buy a dress for a brand name for A $800, you might as well buy a light motorcycle and go out to the wild.
In Australia, all consumables are the cheapest. Like clothes, folding beach chairs, party utensils, daily food, and so on. Australians have a mature concept of consumption, they will not spend wrong money for the Chinese people's so-called face, the character they were cultivated from childhood is independence, showing off wealth is not the mainstream of Australia.
They don't care if others envy their clothes. On the contrary, it seems rude and frivolous to wear a dress that doesn't match their financial abilities. Average parents, although they do not teach their children to be economical, will guide them to use money effectively and use it on the blade.
Nowadays, there are more Chinese international students in private schools in Australia, and the children from China generally have the complex of showing off their wealth. They wear more than A $400 pairs of jeans and more than A $300 pairs of sneakers, which is much better than a pair of Australian students wearing more than A $10 a pair of pants. Maybe the Chinese child feels good, but Australian kids come home and tell their parents a joke. These Chinese children are dressed differently from the simple, low-key Australian children, so they can see who is "new".
An Australian millionaire is rich but adversarial. But three meals a day, but very simple. He never wears luxury brands. In his own words, "I'm rich, but I'm not an idiot. I spend money to buy things that are overstated." So not only the middle class in Australia, but the rich also pay attention to value for money.
The reason why the Chinese people are willing to spend a lot of money on luxury goods is that the way of life is still relatively simple, apart from eating and wearing, there are few other places to spend money, second is to want face, the concept of consumption is immature, eating and dressing is mainly for others to see.
Another point to clarify is that Australians don't spend money. On the contrary, an average Australian family, or average Australian, spends much more on average than the Chinese. They spend a lot of money on housing, sports, services, travel, parties, meals, transportation, and so on. Some people can't make ends meet even if they earn money a month.
It's really incredible. According to minimalism and simple materialism, luxury is what you most want and have, and nothing to do with price. Perhaps, in fact, many people are not, because what they want most is face, related to price.
Or talk about the questions asked, the formation of the concept of contrast is generally for three reasons.
One is the concept of consumption.
Except for luxury goods, Australia's mid-class is more casual about dressing. Many wealthy people buy a lot of jeans at a discount and T-shirts are a pile of clothes in the wardrobe. 800 Australian dollars is nothing compared to their annual income. But the problem is that it's not worth it. They prefer to spend thousands of Australian dollars on weekend outings: food, transportation, etc., to make their small lives fuller and better; they don't want to spend wrong money on clothes like this.
Secondly, the issue of consumer prices.
In Australia, regular quality clothing shoes and hats are much cheaper than those in China. For example, home-made brand clothing, which sells nearly 1,000 yuan at home, sells only a few dozen Australian dollars in Australia, roughly RMB 300 or 400 yuan. Friends in Australia buy brand clothing, than the domestic price is much cheaper. This involves the issue of tax rebates with exports. I can buy a similar dress for A $80. Why do I have to spend A $800? It's a mere act of compulsion. It's not necessary at all.
And domestic hot luxury goods, in fact, in Australia prices are also very low. For tariff reasons, prices in Australia are actually less than 2/3 of domestic prices, including well-known international brands.
There is also the problem of consumption habits.
Chinese in Australia wear clothes, very few wear a few years, they are more willing to buy clothes this year, may wear a few times, or even three or two times, and will not wear it later. Then they buy more frequently. 800 Australian dollars can buy three or five pieces or more. Why do I only buy one?
And Chinese consumption habits are not the same, because Chinese people pay more attention to face, more care about what other people think, so how to say the people to wear a model. Even poor Gaga, whether rich or not in his pocket, even food and clothing, but also buy an apple to fill the door.
Clothing consumption is the same, would rather eat a month instant noodles, but also buy a high-cost clothing. It's a matter of asking for pain. Then it is normal to buy a dress and wear it for three or five years.
In supermarkets or department stores such as Kmart, Australia, clothing and shoes are mostly between A $10 and A $30, with good style quality.
No one in Australia cares if you wear designer clothes or luxury goods. The middle class of Australia is willing to spend their money on their hobbies and sports. The shores of Sydney are crowded with yachts. In winter, many people spend thousands of Australian dollars skiing in New Zealand on weekends.
Let's see where Australian money is spent?
1. Lottery: Australians prefer tickets to books, video games, movies and sporting events.
2. Doctors and dentists: Australians are fifth in the world with public funding for health care.
3. Housing: Australians spend 26% on housing, more than in Canada, the UK and Japan.
4. Taxis, planes and trains: besides cars, Australians spend more on private transportation than Canada, Britain and Japan.
5. Education: Australians spend more on education than most other developed countries, and most of the money comes from their parents. In Australia, the total annual expenditure per student is 15000 yuan. Despite the huge costs, Australian students lagged behind other countries in the international test.
6. Prescription drugs: Australians spend $1000 a year on prescription drugs, more than any other country.
7. Travel: Australians spend more on overseas travel than most other countries. In 2014, 80 billion Australians spent more than Germany, Britain and Russia. In the same year, Chinese consumption was 165 billion, but China's population base was much larger than Australia's.
Then, let's take a look at the different concepts of consumption between China and Australia.
1, family housing: Chinese people will see large houses, luxury houses as a symbol of wealth, rich people can live on villas. Chinese people like to pile up in big cities, and high house prices in first-tier cities reach the international level. Australians see housing as a warm nest, and the size of the house depends on the needs of the family.
2, car purchase: in the eyes of the Chinese, cars are more visible than housing, driving Mercedes-Benz, BMW is rich and expensive. Chinese cars are famous for their high prices, and the price of parking is not low. In Australia, cars are a step-by-step tool, with the most popular cars priced between A $20, 000 and A $30, 000.
3, treat for dinner: Chinese people are very rich in eating, treat to be full of table, dish only then appear host generous. Ordering a large table full of dishes in Australia, far from giving a sense of pride, is considered to be low-quality or a problem with the mind.
4, clothing: Chinese wear clothes and hats like brand names, and buy everyday clothes like to buy discount. Australians are less conscious of brand names. They usually buy clothes in popular stores, and in the shopping season, they go to boutiques to buy designer clothes at reduced prices.
5. Education: Chinese parents are willing to spend money on their children, and start from kindergarten for fear of losing on the starting line. Children have to attend the class after class from school, and parents have to spend a lot of money on it. Australians raise children called release, to ensure that the child has adequate nutrition, living in a comfortable environment. In education, from pre-school to 12th grade, parents basically do not need to spend money, Australians rarely allow their children to attend after-school remedial classes, so in children's general education, Australians do not spend much money.
6. Tourism: Chinese travel is just like shopping. Some people come to Australia with a box of instant noodles to meet their hunger every day. When they return home, they are packed with famous bags and famous clothes, and they say it is really cheap. Australian travel is relaxing or eye-opening and appreciating various cultures. So Australians spend much less on tourism in China than on Chinese travel in Australia, because Australian travel is tourism, and shopping is just shopping for something special.
7, gift-giving: Chinese people can give gifts for countless reasons, red and white wedding events to give gifts, children to give gifts full moon, move a new house to give gifts, find someone to do business or to give gifts. Australians can't give gifts to civil servants. Family and friends give gifts on Christmas Day, a card, a small gift, as long as people feel warm.
8. Savings: Chinese people save money not for their own use, but for the benefit of future generations, who can only count on their sons to provide for their old age. Australian parents have the responsibility to raise their children, but their children do not shoulder the responsibility of supporting their parents in law, so Australians save up their old-age money from the day of work, not for their son to marry, but for their own old-age support.