More and more Chinese tourists choose to travel by themselves (Sydney Morning Herald)
Brave Chinese tourists are moving away from tradition and group tours to start their own drive. Figures show a significant increase in the number of Chinese tourists on RV or camping trips in Australia.
According to the Sydney Morning Herald, figures from the Australian Tourism Bureau (Tourism Research Australia) indicate that as more and more people choose to travel freely, the number of Chinese RV or camping visitors reached 11500 between 2017 and September. An increase of 45 per cent over the previous year; The number of nights spent in Australia reached 103000 nights, a surge of 112%.
Although the number of Chinese RV or camping visitors is still small compared to the traditional European market, industry observers say China's economic slowdown makes people feel less wealthy. So more and more Chinese are looking for cheaper vacations-self-driving.
Over the same period, the number of Chinese visitors to Australia increased 12 percent to 1.2 million. However, the number of Chinese visitors to the group dropped 10 percent, resulting in a 4 percent drop in Chinese spending in Australia to A $3.1 billion.
Lamont (Stuart Lamont), chief executive of (Caravan Industry Association of Australia), the Australian RV industry association, said Chinese tourists, especially young people, were increasingly confident of being able to travel alone in Australia and fully understand Australia's attractions.
"they are seeking to experience the essence of Australia, if it is true." He said: "in a RV, camping can bring [them] these." They are increasingly confident that they want to travel out of traditional tourist destinations (Sydney, Melbourne, Brisbane). "
Oceanic Road, Victoria (Web Photo)
Lamont said research showed that for every 91 international RV or camping visitors, it could create an economic value of A $1 million for Australia-most of which is generated in remote areas of Australia.
Official figures released later this month will also show continued growth in the RV and camper travel market, he said.
The (International Visitors in Australia) report shows that the economy of international RV and camper visitors to Australia is growing. Between 2017 and September, about three hundred and seventy two thousand nine hundred and ninety nine international tourists came to Australia to drive RV or camping vacations. It's up 7.5 percent.
Trucet (Luke Trouchet), chief executive of Apollo Tourism, Australia's largest RV rental company, said Asian customers were "quite rare" three years ago. But Chinese tourists are now "our fastest-growing inbound travel market." They have a small base, but they have been growing. "
"they can travel anywhere and anytime, and stay as long as they want to be in different places." He said。
Mr. Trucht said the most popular routes for Chinese tourists include the Dayang Road (Great Ocean Road) self-driving tour and the Sydney-Brisbane coastal self-driving tour.
Chinese tourists are keen to launch a self-driving tour from Sydney to Brisbane (online photo)
It is reported that, Apollo Tourism has translated web pages, brochures and road safety guides into Chinese, and has hired a China sales manager to cope with business growth.