Kunzhou must overcome the``fear'' of tourists and encourage Chinese tourists to travel to the townships.
In a survey of thousands of Chinese and potential tourists, personal safety concerns are seen as one of the three obstacles to travel outside big cities and tourist hotspots.
"these concerns may stem from lack of familiarity with vast and sparsely populated Australian villages and towns, and personal safety problems in rural and remote areas of China, which may add to this concern," a report from the Australian Center for Tourism Research found.
The report also says that language barriers increase this sense of instability.
The researchers asked 1066 Chinese tourists and 2215 potential Chinese tourists to know why they didn't travel outside the city.
The most common results are travel time and budget limits.
Concerns about driving distance are also a problem, so tourists tend to look for better destinations for train and air routes, but they find a lack of traffic options and organized travel routes.
More than 3/4 of those who did travel to tourist destinations in township areas said they were more satisfied with tourist attractions, accommodation and dining than expected.
But they are less satisfied with the quality of tourist information centers, shopping and Internet / wi-fi.
Leanne Coddington, chief executive of Queensland Tourism, said the best response was to make Chinese tourists feel comfortable and popular.
The deal with (Alibaba Group), the electronic commerce giant Alibaba Group, and the international mobile payment platform based on UnionPay (UnionPay), used by hundreds of millions of Chinese, has helped tourists increase their familiarity with the area.
"We know that if the services provided are unique enough and attractive enough, they will go," Cottington said.
Australian Tourism Board speaker said: "Australia is widely regarded as one of the safest and most popular tourist destinations in the world.
"our strategy is largely aimed at free and independent Chinese tourists. We know that they are confident, inherently curious and increasingly willing to explore more rural areas in Australia."
Australian tourism research reports emphasize that township areas are missing potential wealth opportunities.
China is now Australia's largest source of overseas tourists, with 1.3 million Chinese tourists visiting Australia last year, more than 500000 of them in Kunzhou. That number is expected to triple over the next 10 years, and by 2027, Chinese tourists are expected to account for more than 1/3 of overseas visitors.
Although the student and commercial markets will grow steadily, it is expected that more than 90% of the growth will be holidaymakers, and they will account for $13.9 billion of the country's $26.2 billion in consumer spending.
They also stayed longer-19.5 nights on average-more than 5.6 nights for organized / group tourists in China.
But to travel to township areas, the fact is not that way.
In what is known as the "portal effect", 79% of Chinese free and independent travelers spend their overnight holidays in Australia in the four major cities of Sydney, Melbourne, Brisbane and Perth.
Another 12 per cent chose second-tier cities and popular destinations, including Gold Coast, Whitsundays and northern tropical Kunzhou.
The night occupancy rate in all other areas is only 9%.
The average stay time for Chinese tourists in township areas is only 9.4 nights, which is much lower than the 27.9 nights for Japanese tourists, 25.8 nights for British tourists and 15.3 nights for American tourists.
The report recommends considering introducing Chinese economic chains, such as City Home Inn and Camp, which are familiar to tourists.
Other suggestions include providing a surfing experience-tailored to skill levels, and using professional photography and video services to capture all important moments.
Golf is attractive to Chinese people because they regard golf as a hobby of the rich, the report said. In China, many species are on the verge of extinction, and watching marine animals in the natural environment also provides them with an opportunity.
Chinese tourists are passionate about island vacations, and farm and ranch experiences are also popular.