Chinese investment immigrants, think of a bitter tears.
Coffee-loving Australian partners should know the coffee brand: Jamaica Blue, owns more than 170 chains in Australia with facade stores all over Australia and is also run by franchisee giant Foodco.
When, Estella Yang and her husband emigrated to Australia two years ago, the coffee shop had a bright future. After thinking twice, they decided to buy the franchise of the next Jamaica Blue coffee shop for two hundred and seventy thousand Australian dollars. At that time, they were full of confidence in the future of life.
Now, Estella Yang and her husband are due to have their second little family life next week. New little lives, however, did not bring about better expectations for their lives. The small family even decided to close their facade store this month.
At the moment, they, in addition to feeling sad, but also deeply confused about the future. They were different from those who had just arrived in Australia two years ago.
Why is that? It's almost due date, but it's going to work.
Last year, Ms. Yang was pregnant with a second baby, but she still needed to work during her pregnancy, and she said she had worked for the store for more than two years free.
The 33-year-old is due to usher in her second baby next week, with the arrival of a new life that will make it impossible for the family to pay for its day-to-day expenses.
For the past two years, neither of their cafes has made a dime of profit.
"We can only work in this shop free of charge, because we can't afford to pay ourselves, nor can we afford the rent of the coffee shop," Ms. Yang said. But Foodco just wants us to open a new store to make money, and they don't care if we're profitable or not. "
But as July was due, she had to spare time to take care of the children, but if she didn't work, the family would have to drink the northwest wind.
Ms. Yang's family had also negotiated with Foodco to reduce rents, but Foodco's advisers said they could not help but negotiate with the mall about whether a partial rent reduction would be possible, and ended up in vain.
For two years, Ms. Yang has never received any help from Foodco, but continues to pay franchise fees.
Ms Yang's annual franchise is said to be five hundred thousand Australian dollars a year, but she has to pay a monthly rent of 11,999 Australian dollars like a shopping mall, and the rent will be increased by 5% a year.
In addition to the rent of the store, the wages of employees, and the upcoming second small life, the pressure on them to close the shop, which has not made any profit for two years, has forced them to close the store.
As a matter of fact, it is not the first time that Ms Yang has been joined in the trade pit.
Jenny Teng ('s biggest dream is to open a coffee shop in Australia.
A few years ago, because she felt Michel's Patisserie was a trusted brand, she opened a branch in Northcote, Melbourne, and became one of the franchisees.
During the period, the RFG Group requested her to attend the training at its headquarters on Gold Coast and paid $15000 for the training.
But during the so-called training session, the headquarters did not give her any training, even how to use the cashier, coffee machine, these basic content, did not tell her!
Later, as a result of changes to Michel's Patisserie at headquarters, for example, to reduce costs, fresh food supplied to franchisees was replaced with frozen food.
These frozen foods not only taste bad, but also less than before, and even worse, a lot of food in the delivery of actually damaged!
Low-quality food and high prices cost the franchisees a complete loss of competitive advantage and a sharp decline in business.
However, the RFG Group only cares for its own interests, totally regardless of the life or death of the franchisees! And even raise the rent again and again!
In the end, Ms. Teng's business became increasingly bleak, and eventually she had to close her door.
A good dream turned out to be a nightmare. And the nightmare cost her about A $ five hundred thousand!
We all know that the retailing industry in Australia is in recession, but is it not because of this that retail enterprises should reflect on themselves and provide consumers with better quality goods and services?
Every year, millions of Chinese come to Australia with a vision of the future, but these retail businesses have lost their money.
Or that sentence, investment needs to be cautious, and line and cherish ah everyone.