Over the years, the number of Chinese traveling abroad has increased, and spending abroad has increased year after year, even for several years, ranking first in the world, and foreign media have dubbed Chinese tourists "walking wallets". Many businesses have tried their best to attract Chinese tourists, and Melbourne businesses have recently begun to follow this trend by adopting strategies to impress Chinese tourists.
One of Australia's fastest-growing brands, Viktoria and Woods, recently hired a Mandarin-speaking salesman for its Emporium store. And the number of Chinese or Chinese customers on the store's VIP list is on the rise every day.
The same is true for Luisa Boutique, a shoe store in Collins Street, where 75% of its customers are Chinese. To this end, the store not only hired Mandarin-speaking staff, but also provided UnionPay card service, convenient for Chinese tourists to spend.
The store's manager said Chinese tourists' love for brand-name products and the cultural tradition of traveling to bring gifts to relatives and friends were all factors that prompted Luisa Boutique to adopt such a business model.
"if one of the Chinese tourists buys a certain style of shoes, then others will follow and they will buy a lot for their families. They all like brand names. "
In addition, because Australia and China's season is opposite, some off-season shoes can just be worn as seasonal shoes in the Northern Hemisphere, so they are very popular with Chinese tourists.
The shoe store also recently featured ads in Australian Chinese newspapers, WeChat and Weibo.
The approach of the two stores is a microcosm, and many retailers in Melbourne have adopted a similar strategy at this year's "Shop the City" event in Melbourne. City of Melbourne also hired Teresa Vu, a prominent Asian blogger with 71000 followers on Instagram, to promote the event.
Figure Teresa Vu
(Shop the City, which is held once a year, is a 12-hour shopping spree that will be held this year from 10:00 to 10:00 on Wednesday, with more than 1000 businesses participating in the five major shopping malls. More than 300 discount offers.)
This is also the first time this activity to "show love" to Chinese customers.
Melbourne is a favorite destination for Chinese tourists because luxury goods are easier to verify and cheaper than China, a Destination Melbourne official said. The number of Chinese tourists is also the largest among all foreign tourists in Melbourne.
There are data as evidence.
According to statistics, last year, the total number of Chinese tourists to Australia was 1.2 million, of which five hundred and ninety six thousand came to Victoria, accounting for 1 / 2 of the total
On the other hand, a total of 2.67 million foreign tourists visited Victoria last year, with five hundred and ninety six thousand Chinese tourists accounting for nearly 1 / 4 of all foreign tourists.
According to Tourism Research Australia, shopping is the second-largest event for Chinese tourists after visiting Melbourne. So many Chinese tourists, of course, contributed a lot of taxes to the state.
In the past year, Chinese tourists spent nearly A $2500 per person on shopping alone.
Chinese tourists spent as much as A $2.4 billion in Victoria, or 34.1% of all foreign tourists, compared with New Zealand (6.4%) and the UK (6.1%), followed by New Zealand (6.4%) and the UK (6.1%). Malaysia (5.5%), the United States (5.1%), India (4.6%) and Singapore (4.2%) add up more!
And with the increasing number of Chinese tourists, this number will continue to increase.
Shrewd businesses certainly don't miss out on good money opportunities, and it's not hard to understand why more and more Melbourne merchants are starting to better cater to Chinese customers' spending habits.
For example, more and more hotels, restaurants, shopping shops and other places are equipped with Chinese menus, Chinese logos and Chinese-speaking staff.
According to this trend, my mother no longer has to worry that I can't speak English when I travel abroad!