Chatswood Chase Mall is one of the most popular shopping malls in New China (Sydney Morning Herald)
According to the Sydney Morning Herald, 15 out of every 100 Chinese tourists who come to Australia on holiday for more than 30 days walk into Sydney's Chatswood Chase Mall at least three times, making it their favorite shopping mall in the new state, according to the Sydney Morning Herald.
According to the same criteria, Kunzhou Mall, which is most popular with Chinese tourists for long vacations, is the (Pacific Fair) Mall on the Gold Coast Pacific Market; Melbourne's QV Center is the most popular in Victoria.
Dspark, the Australian data company of Singapore Telecom Group (Singtel Group), made a related analysis based on location data provided by SIM cards purchased from major Chinese cities. The analysis was made available to the outdoor advertising agency oOhunmedia.oOhamedia, which owns advertising assets in Australian shopping malls.
Mikaela Chen, chief marketing officer of OOhamedia, said Chinese tourists were "fat meat" for advertisers. In 2017, Chinese visitors to Australia reached 1.6 million, according to (Michaela Chan, Chen, chief marketing officer. A total of A $10 billion was spent on the trip to purchase local goods and services.
"advertisers are mainly luxury goods, real estate, tourism and health care." "vitamins, infant formula, Meluca (Manuka) honey and wool products are very popular," she said.
Chen said the top 10 percent of the Chinese tourist market spent an average of A $3000 a day during the visit. "We hope to have access to [China] tourists from the airport."
By 2026, the number of Chinese visitors to Australia will triple to 3.3 million, according to (Australia China Business Council) of the Australia-China Chamber of Commerce.
The latest data show that popular urban areas, self-driving roads, and major shopping places allow brands to choose the best advertising locations. After adding demographics, to Australia's hot urban areas, self-driving roads, major shopping malls are a large number of visitors from China.
According to Dspark's analysis, Chinese tourists stay the longest at the Pacific Market Mall on the Gold Coast, reaching 109 minutes.
Chinese tourists also spend more time at the Chadstone Shopping Mall in (Macquarie Centre), Macquarie Center, Sydney, and (Malvern East), Marvin East, Melbourne, with 72 minutes and 46 minutes, respectively. More than their stay at the (Queen Victoria Building) and Myer department stores in Sydney's Queen Victoria Building. The average duration of their stay in these two malls is about 25 minutes.
In addition, 1% of the Chinese population in (Broadbeach Waters), the broad beach waters where the Pacific bazaar is located, accounts for 1% of the population. In the (North Ryde) area of North Ryder, where Sydney's Macaulay Center is located, 14% of the population is Chinese. And Cheshi living (Chatswood) has a population of 1/3 Chinese.