Over the past two days, there has been a stir in the tech world, and everyone must have known it.
To make matters worse, Facebook's share price fell sharply in just two days, losing $50 billion in market capitalisation, a record-breaking drop for Facebook, after a data scandal broke out on Facebook, which leaked data from 50 million users, making it more frightening to note that the company's share price fell sharply in just two days.
There are even media reviews: Facebook is on the brink of life and death.
Facebook shares fell steeply after opening March 19, local time.
More astonishingly, the egg sister studied that this time the "edge of life and death" is not a media boast because if this incident is confirmed, Facebook will face a fine of up to 2 trillion US dollars according to the regulations. It is equivalent to nearly four times the current Facebook market capitalization.
If you have money like Facebook, you won't be able to pay so much money.
So, this can be said to be, the real annihilation of the disaster!
It's a little strange because the data leak is very serious, but as an ordinary user, it's not the first time we've been through it.
In the Internet age, who hasn't been sold information yet?
Has not been sold 10 times, also has also been sold at least 8 times ah, why this time is so serious?
So I went to study it, it doesn't matter, a study, I really scared out a cold sweat, the severity of this matter, and the previous data leakage, is really not the same, almost have a face version of Snowden feeling.
I'll explain it to you, and you'll see:
In short, the user leak is believed to be linked to the manipulation of Trump's presidential election.
For example, Xiao A likes to browse guns-related information on Facebook, and also likes the latest news from time to time, so this "like" is captured backstage. It turns out that this person agrees with holding a gun, and it won't take a few minutes. "Hillary Clinton opposes gun", "Trump supports gun" news, will appear on Little A's browsing page.
For example, Little B often browses election-related interfaces, follows Hillary Clinton, Trump, and looks over their speeches from time to time.
At this time, the backstage will quickly analyze, this person is still hesitant, do not know who to choose!
As a result, they published a large number of praise Trump, against Hillary Clinton story. So, you think it was "inadvertent" news in favor of Trump, which may eventually have affected Trump's vote.
In fact, this is not "unintentional" at all, but is deliberately set up!
No wonder Americans feel deeply deceived..
Behind it is Cambridge Analytics, a third-party data analytics firm based on Facebook.
The company even claimed privately that it was behind Trump's victory!
However, the paper package could not hold fire, and a co-founder of the company, perhaps because he could not bear the condemnation of his conscience, revealed the matter a few days ago.
This man is Christopher Willy.
Willy's original Cambridge analytics company is a third-party Facebook program.
At the time, to diversify its platform, Facebook invited a group of third-party companies to build Mini Game or small tests.
So, against this backdrop, Cambridge Analytics aims at this opportunity to launch a personality test APP, that claims to be "the App used by psychologists to do research."
At that time, in 2014, the public's awareness of the protection of data was not strong. At first it was a psychologist-specific APP, thinking: this is good, awesome, and waiting for something, and came to test a wave one after another.
In this way, two hundred and seventy thousand Facebook users are eager to test their own name, age, native place, and hobby activities, all reported to this App..
In this way, the test software, the slightest effort, get first-hand user data.
But if you're limited to these two hundred and seventy thousand people, the group sample is too small for you to think, and you can't afford to stir up a big wave.
But how could Cambridge Analytics be content with this small sample.
So they quickly came up with a new game: they first posted an ad on Facebook claiming that they had developed a software together with Alexander Kogan, a psychology professor at Cambridge University, as soon as you finished the test. I'll send you $5 in your account.
Talk about here egg sister remembered, before everywhere download send red packet, download send doll, download send green plant, in fact are a routine.
But it would be too easy to move a finger and make money.
The general routine is, after downloading the app to discover, to register, to bind, but also to invite friends to give red packets.
Cambridge Analytics is also using this trick, users will open the software ready to download will find: why, this $5 is not what you want to take, you can take it. Because to successfully download this APP, you have to have at least 185 friends.
What do you mean, I don't have hundreds of friends these days, even a App despises me?
To get the $5 quickly, everyone who wants to download App has started the add-as-you-go mode.
Egg sister calculated a bill, two hundred and seventy thousand * 185 = 49.95 million, not 50 million.
In this way, the App in a snowball way, the original small sample of only two hundred and seventy thousand people, quickly expanded to 50 million people.
In other words, if you are a friend of the two hundred and seventy thousand, then your Facebook posts, likes and other behaviors, will be secretly obtained by Cambridge Analytics.
In other words, it is up to your friends to decide whether your information can be collected or not.
Why, because when this group of people comes down to this APP, Cambridge analytics company, it's going to take the next step.
They began sending out questionnaires and secretly setting an option at the end to ask users to agree to the app's access to Facebook.
As soon as they click "agree," they begin to act unnoticed.
With the help of Facebook real-name registered users, they back to the tree to make their own small abacus, even began to push the message in favor of Trump election!
See their own information so that leakage, but also for some reason to do a small white.
Many people were angry, and they spilled their anger on Facebook, believing that it was all blaming Facebook for inaction.
Indeed, this wave of Facebook is unjustifiable, because, according to Willie, Facebook knows about it all the time.
As early as 2014, they monitored Cambridge's analysis of the unusual behavior of getting a lot of user data, but they didn't take it seriously. They didn't do anything to turn one eye on the other. Don't care about Cambridge's use of its own user data.
When the leak came out, their reaction was even more surprising. When they were questioned by the United States Congress, they insisted that the information of our users had not been leaked. This can only be regarded as "misuse". How can you take it too seriously?.
Even so far, Facebook's founder, Zuckerberg, has disappeared in the face of public scepticism.
As of the date of this article, no clear response has been given.
The Guardian reports, "where's Zach?"
But in the face of the revelations of the little brother, their hand speed is fierce, swish the floor, Willie's account was blocked.
See this kind of thing.
Both Facebook and Zuckerberg are facing serious trust crises, with less than 7 percent of the more than 12000 votes surveyed by The Spectator Index choosing to trust Facebook.
And the reason why supporters are so low is also related to the scandals that have been surrounding Facebook.
American media, for example, have long assumed that Trump's counterattack was tied to Facebook.
Forbes magazine even published a special commentary saying: Facebook is Trump's accomplice.
The "hot topic" section of Facebook is a fertile ground where sensational and ridiculous fake news breeds and spreads, such as pope support for Trump, Obama not born in the United States, and so on. But such news can easily have an impact on those who participate in the election.
Facebook is the "accomplice" of Trump's election because of all sorts of gossip about the false politics of the United States, which has led to a tilt of public opinion towards Trump.
But then again, rigging elections and fooling the public is nothing new.
Take Cambridge's analysis, for example, where British television station 4 (Channel 4) has broadcast feature stories that reveal that they have acted badly in private to manipulate elections, and that they are really not as bad as they are in general:
According to covert interviews by journalist, they often use "dirty tactics" to attack opponents or coerce senior officials, for example, to find beautiful girls and send them to the rooms of senior officials, and then, Archive all the photos and post your own add mask on the Internet, so the competitors' scandals are made.
Cambridge Analytics executives rated the "girls" as "beautiful and nice."
Cambridge Analysis CEO Knicks (right)
And, so far, Cambridge Analytics has been involved in at least 200 national contests. These include Nigeria, Kenya, the Czech Republic, India and Argentina, that is, half of the Earth's government elections have been manipulated by them!
Although on the surface they were trying to deny it, there was no air-tight wall. For example, they were revealed to have used the manipulation of elections in Kenya as a case of their client advocacy.
And it is said that they have even targeted the next target at China!
As for Trump, his account is a lot of masters. We have previously reported that Donald Trump's general Alexander Knicks specializes in using big data to manipulate user voting intentions.
Trump, who is running for president, is said to have given him a breath of $15 million to manipulate the vote of the American people.
In the face of the huge American public, he was supposed to spend a few days and nights studying. Unexpectedly, it took him less than a day to divide the user data of all American adults into 32 different personalities, and then contacted the advertising agency on Facebook for the 32 different personalities
One hundred and seventy five thousand different advertisements were published to promote Trump's views.
Someone asked him, how can you be so sure that anyone who sees an ad will support Trump?
The Knicks replied, "just give me 68 likes on Facebook, and I can speculate about the person's skin color, sexuality, political orientation, intelligence, religious preferences, drinking or taking drugs." And even whether their parents are divorced or not. "
As a result, with the ability to analyze the data, he began to spread negative messages about Hillary Clinton, preventing voters from voting for her.
For example, he aimed at a place called "little Haiti," where people didn't pay attention to politics, so the Knicks began to trumpet bad practices such as the abuse of relief funds by the Clinton and his wife's foundation in the aftermath of the earthquake in Haiti. As a result, the group of people who could not afford to fool almost all of them voted for Trump.
In this way, he used a city-by-city strategy, small places, to the big cities to promote Hillary Clinton's negative news.
After reading the news, I suddenly felt quite square.
I used to think that I was a very strong-willed person, once a decision was made, it was useless for anyone to say it. But after reading these news, I can not help but doubt myself, before I make a decision, the other side of the network according to my whereabouts have a purpose, planned control of my decision?
And even more exaggerating, it doesn't even require my consent, as long as I have a good friend who accidentally fell into their trap, my information goes down? What a defense!
The information age will be a question before us that no one can escape: is the decision you make, or the decision "they" want you to make?