Although the X transaction is illegal in most countries, it fully has two important evaluation criteria for products and services:
High frequency and stickiness.
No, two companies have industrialised the sale and went to the market. . .
In North Shangguang's jungle of high-end office buildings, countless international students are burning their youth, vowing to list their startups.
But when they worked hard to list the company, they would never have thought of Australia 13 years ago
A group of girls sold stocks in net socks.
Yes, the company, Daily Planet, is based in Melbourne and is a licensed brothel, also Melbourne's largest brothel.
As early as 2002, the store was listed as a public offering as early as 2002, and was officially listed in May 2003, which makes Australia's legitimate prostitution industry more likely to develop into an enterprise and a brand. Later, it became the only listed Brothel, in the world, commonly known as kiln.
Daily Planet, formerly known as Le Chateau, is on the verge of closing down because of poor management.
The sea navigates by the helmsman, the good company depends on the CEO! The massage hospital, which turned out to be a bad business, was led by veterans John Trimble-John Chuambo, who bought it for $20000 and changed it to what it is now. From then on, John also began his own journey to start a business:
After operating for a while, John suddenly came up with the idea: if all other companies can go public, why not mine? I'm going public, too.
If you say do it, do it. John then paid a lot of money to promote the famous American adult magazine Play Boy playboy, followed by a prospectus.
The style is extremely unrestrained!
The focus of the IPO statement is his financial data. However, the amount is small and the subject is very simple. Revenue is expected to be about A $850000 a year for the first two years and the current period. The main income comes from the rent of the hotel room.
Because rent income is on site charge, there is no common problem of bad accounts receivable in industrial enterprises. The annual cost is about A $150000, mainly management costs and depreciation charges for hotel buildings. Such income and expenses constitute, basically in line with his business model.
As a result, his pre-tax net profit is about A $700000 a year. The net asset profit rate is about 5.5 percent, and I don't know how high the average for the services sector is, which is a good margin compared to the overall level of the services sector.
Every year, the company distributes all its profits this year to shareholders, which is generous because the main shareholder before the company went public was the boss himself. Bank deposits and cash on the company's accounts average 4 million a year for three years, and liquidity is completely fine compared to 800000 of liabilities.
It is possible to focus on the company's fixed assets, mainly in two parts: hotel-owned house and own land use rights, about 6 million.
This part is the boss himself through the exchange of shares into the company, and in the account at the cost of the initial measurement, in which the boss may inflate the price and lead to a virtual increase in assets. According to the requirements of International Accounting Standard IFRS, impairment tests need to be carried out annually to prevent the deviation between book value and fair value.
However, there should be no problem with the audit conducted by accounting firms and the value assessment of real estate evaluators. Overall, this is a good financial statement, from the account, this is a profitable company.
Although the whole story is like an Joke, I think everything he says is right in the hearts of investors.
He has a very good profit model for the company and has proved successful; they serve well and lead the industry; operate perfectly legally to avoid law risks; and he also has good financial statements.
From a commercial point of view, there is really no reason to refuse him. The company turned out to be a successful listing, winning A $3.5 million, or more than $2 million.
Of the more than 600 new shareholders, some bought $620000 in one fell swoop. In addition, his listed investment bank is ABN Amro ABN, Consulting Company is McKenzie GroupConsulting.
When the spotlight hits the sun and the new star, it emits a star-like dazzling light to our simple Australian society, temptation everyone.
Since then, Daily Planet has been thoroughly angry.
At 10:00 on May 1, 2003, Daily Planet ASX-Australia Stock Exchange was officially listed in cheers. After the opening of the day, the stock price directly doubled, and some of the new shareholders even smashed $620000.
As soon as, Daily Planet went public, it made A $3.5 million, or 17 million yuan.
The listing stunned the rest of the world
Holding high the flag of porn public offering, such a company has not been banned?
Not really. , Daily Planet, a sexual service company, has been licensed by government in Australia. In other words, they have a background.
And a brothel makes a lot of money, and the real way to win is for their strong sense of responsibility to customers and shareholders.
At the front desk of Daily Planet, all of them are named Lois Lane, with the same name as the wife of DC superhero Superman. Customers come to Daily Planet, feel that they are Superman, service experience full marks.
The company's environment is completely built according to the 5-star standard, and the room decoration is quite unambiguous:
All kinds of entertainment facilities are available, sauna, bar, swimming pool and slot machine, billiards table.
The company income comes entirely from the hotel room fee, the price has the day field, the night scene division.
More regularly, it is only open 24 hours on weekends and only 20 hours on weekdays: 10am-6 am.
And the price is discussed by the customer and the girl herself, and the company does not interfere at all.
Girls who are well received by customers will also receive the best prize from the company. To encourage them to continue to provide quality services.
, Daily Planet is more welcome to disabled customers.
In the hearts of the girls, the physically disabled guests need more spiritual comfort:
The 2003 World Cup rugby match was held in Australia, during which, Daily Planet, a British fan who loves SM games, specializes in mending handcuffs and whips for girls.
On the eve of the Italian-New Zealand match, Daily Planet even separated the rooms according to the color of the flag and could not be more intimate.
In the face of consumers around the world, sexual service health and safety has become the focus of attention.
The staff and workers here must have a medical examination once a week, and they must have the responsibility of a doctor to sign up for the service. In addition, it is strictly stipulated that:
Men must wear hard hats when they come in and spend money.
Rely on strict management of, Daily Planet operations along the way.
In 2008, Daily Planet remained unusually strong in the face of a financial tsunami that shrank the world's economic by $50 trillion.
Losers, bankrupt bosses have chosen to go to brothel for fun. A year later, the company expanded, with room rents exceeding 1000 yuan an hour and still receiving more than 700 customers a week.
During the economic depression, more and more people like to buy brothel to relieve psychological stress. Brothel, a rising star in business, has become a hot spot for Australians to hold shares.
Not only are customers worried, the company is even more fond of shareholders:, Daily Planet made a net profit of about 4 million a year in the early days of the IPO, all of which went to shareholders, and founder John Trumbo did not leave a penny.
The sense of responsibility to customers and shareholders also gives the adult paradise its rightful return:
Daily Planet's annual revenue has climbed rapidly from millions in the early days and is close to 100 million yuan.
The stock is stable. Because of the high return on investment, good market stability and low risk, Australian shareholders like to buy it.
Single customers praise them for their contribution to society.
At present, Daily Planet is planning to open more chain stores and continue to expand its scale.
Compared with the domestic entrepreneurial environment, the Australian girls in silk stockings just left the pot, but the Australian girls in Aussie took action to tell the world-
No sense of responsibility, what else do you talk about starting a business?!
The daily nova, with a single income structure, although brothel, actually provides services only to attract guests to his A $180 an hour five-star room, not divided into the waitress's service charge.
This way of doing business is very different from another green building giant in the United States.
It's the RICK of the United States (full name RCI Hospitality Holdings, Inc.).
In the United States, only Nevada is allowed to open brothel legally, and other places can only open striptease clubs (which can be understood as "sell oneself" green buildings, which are superior to brothel in ancient China), but are also bound by a variety of law. At present, there are nearly 4000 strip clubs in the United States.
RICK was founded in 1983, the absolute adult "old Youtiao".
Just as strip clubs give themselves the title of "Gentlemen's Club," RICK claims to be an advanced business exchange center that provides customers with direct access to their hearts.
In 1995, RICK listed on Nasdaq.
So far, a total of more than a dozen brands, 41 clubs, bars and restaurants.
The famous "Playboy" playmate and reality show actress Anna Nicole Smith met her second husband at the RICK strip club, world oil tycoon J. Howard Marshall Second.
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Many of the cover girls in men's magazines, such as playboys, come from RICK's club.
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In 2008, RICK ranked on Forbes' list of the best small companies in the United States; he appeared in the Wall Street Journal, Wealth, New York Times and other well-known newspapers in the United States today. Its club in New York was named the most worthy night scene for New York by Zagat, an American rating app, and one of the top 100 most expensive restaurants in Manhattan.
How can a company that runs a strip club enjoy such a reputation?
So far, although the market capitalization is only more than $160 million and the annual turnover is less than $200m, there is a set of mature product thinking behind its expansion.
RICK positioning is high-end, in essence, it is also a human business, but it is not a traditional sense of brothel.
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Where does its store open?
The largest city in the United States is Houston, the largest city in Texas, Austin, the capital of Austin, Charlotte, the financial, transportation, and trade center in the southeast of the United States, and Minneapolis, the largest city in Minnesota. It is full of prosperous metropolis.
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"We want every guest to be a repeat guest, because we want guests to come here and spend money," RICK's CEO Eric Langan said.
This sentence can not be done by saying it casually.
Not only to meet the needs of guests, but also to provide a good platform for dancers to make money.
It's safe to have fun.
In RICK's club, there are no sexual transaction, dancers, no prostitution, no dirty deals, and no so-called fishing.
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When choosing a site, nearby peer competition, the legal environment of the city and the law regulations of the investment area should be taken into account.
Customers have a good time, but also for dancers to provide a safe and stable place to make money.
The service is in line with the casino
Needless to say, luxury.
Downstairs there is an ordinary viewing area, upstairs there is a private service area, and then up there is a VIP exclusive area;
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Dancers, many have high education, some people are to repay student loans, some people just like this "art form." Because of the overall quality of the dancers, many customers would rather spend more time talking to dancers.
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There were guests who sprinkled $50000 this month just to relieve the loneliness of his wife's death.
In order to satisfy the pleasure of throwing money, the high-end strip club will prepare the cash bundled in advance for the guest, usually 1000 dollars a stack, the guest swipes the card to change the cash, can send the money to the dancer.
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For those who spend a lot of money, RICK takes fingerprints, signs credit card payment agreements separately, and calls banks to increase their credit lines.
And then there's the question of sharing the money.
Running strip clubs, the main labor force, that is, dancers, not only does not receive salary, but also pays the club in exchange for the opportunity to perform at the club, RICK club. Dancers pay $70 to $120 a night.
This money is not much, it is not low among the peers, but it is by no means the most expensive.
All the money spent by the guests to watch the performance is earned by the dancers.
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Dancers account for about 10% of the club's revenue, while other major items include service fees, food and drinks, accounting for the bulk of the club's revenue.
More and more people are taking company tasks to the club to talk business, and not only men, more and more women, but also more and more couples come together for entertainment, that is, marry men will come here to have a bachelor party before marriage. There are also divorce parties.
The so-called "one centimeter wide, one kilometer deep", deep ploughing industry chain in this adult entertainment industry giant reflected incisively and vividly.
In the United States, strip clubs are very competitive. To stand out from the peers, we need differentiated operations to achieve.
Many of RICK's brands are acquired, and the clubs it chooses to buy are three to five times valued.
Different brands, for different groups of people.
For example, Rick's Cabaret, a brand of the same name, targets high-end; Vivid Cabaret, for high-income young people;
Tootsie's Cabaret, is the largest strip club in the United States, covering an area of more than 6800 square meters.
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Every day, from noon to 6: 00 a.m. the next day, 150 girls perform without interruption, receiving 1300 to 1500 people every day.
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"Club Onyx", for African-Americans, customers are mostly black;
"Jaguars Club" and "XTC Cabaret", for blue-collar and college students;
There are also theme bars and restaurants, such as Bombshells (beauty), military themes.
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The decoration is completely American army style, food, drink all have army characteristic, including beauty entertain dress.
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Once launched and popular, RICK has also launched a franchise model, with plans to open Bombshells to about 100 over the next five years.
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And the sports theme of Ricky Bobby..
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Because there are restrictions on the number of strip clubs across the United States, many of RICK's clubs have a monopoly there, giving them a sustainable competitive advantage.
In order to further expand the industrial chain, RICK set up its own media group.
It has the largest adult nightclub sales information website in the United States, adult supplies auction website, adult dating website, porn website, etc., as well as 25 industry websites.
Issue a number of industry magazines, of which the bimonthly magazine ED (Exotic Dancer) is the only publication that provides review services to thousands of adult clubs across the United States; and publishes an authoritative industry guide, Annual VIP Guide;, every year Issue bimonthly news magazine Club Bulletin. for adult nightclub owners and operators
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In addition, ED hosts Gentlemen's Club Owners Expo., the only national club owner fair in the United States, every year.
Organize the only national annual industry awards ceremony.
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Not only that, RICK also bought Robust functional drinks and Red Bull's exclusive distribution rights in North America.
It is said that now that the Internet is hitting physical stores, VR technology can save people the money to buy tickets, but dancers are not online celebrities who ask fans to reward in front of the camera, and communicating with the machine is far from the reality of the scene.
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I can't imagine this is what a strip club company is doing, let alone a human flesh business that will do product lines and brands like the retail industry.
Indeed, except for the goods sold, RICK is the same as Wal-Mart, and its business philosophy is like a retailer.
As Langan said:
"when you enter a market, you have to conquer it and control it."
Put aside the "meat selling" appearance to look at the essence, strip club is only a commercial form, in addition to beauty and alcohol, there is a deep level of product value and user needs can be excavated.
Great.