Amazon's Australian (Amazon Australia) is half as popular in Australia as eBay, another big online retailer, according to a new survey.
Although Amazon Australia (Amazon Australia), the online retail giant, has invested millions of Australian dollars and promised to change the way Australians shop, a new survey shows that the Herald Sun reports that the online retail giant Amazon Australia has invested millions of Australian dollars and promised to change the way Australians shop. But its popularity in Australia is only half that of eBay, another big online shopping platform.
It is reported that PayPal, a global payment platform, surveyed more than 1000 customers and more than 400 business owners to learn about online shopping habits of Australians, and released the < PayPal E-commerce Index > (PayPal mCommerce Index) report.
Amazon's Australian (Amazon Australia) is half as popular in Australia as eBay, another big online retailer, according to a new survey.
The results show that the online market replaces individual stores and becomes the favorite shopping site for online shoppers. It is also more popular than search engines.
EBay Australia is still the most popular, attracting 79% of online shoppers. Rival Amazon Australia attracts only 40% of its customers.
Smartphones replaced tablets as the hottest online shopping tool, with three-quarters of Australians shopping online on mobile phones, and the number of goods purchased increased by 32 percent. One in four Australians, even if they are in a physical store, will shop on their mobile phones.
In addition, one in four Australians gave up shopping online because their content was too slow to present. Only 55% of Australian companies have online stores that adapt to mobile screens.
Roy (Libby Roy), managing director of PayPal Australia, said the survey was conducted before Amazon restricted access to other foreign sites in Australia, so the results are likely to be worse for Amazon.
Last December 5, Amazon Australia website launched. The number of goods sold is only about 10% of the online stores in the United States. Subsequently, affected by the Australian excise tax, the company restricted Australian customers from buying goods on the US website.
O'Connor (Thomas O'Connor), a research analyst at information technology research and analysis firm Gartner, said Amazon would not surrender and give up the Australian market. Although its response among consumers is not as good as expected, the company is gradually gaining credibility with its price and delivery advantages, so Australian retailers must keep moving forward and continue to put pressure on Amazon. In order to avoid being occupied by the majority of the market share.