/ foreword
Recently, everyone has been one after another hot screen browsing, probably forget about D?
Millions of Chinese netizens signed a promise less than a month ago: I promise not to buy DJG!
Can be far from the incident of China has not arrived a month, Dg year-end discount, the store in front of a long line …
1, the Dogg is on sale, and everyone is here!
The DG founder's insulting China incident is still fresh, and the promise of "never buy it again" is still in the ear. But all, can not compare "discount" the attraction of two words.
Recently, DG gave a huge discount of 40% in China, and the Chinese immediately went to line up!
Many netizens say they hate iron.
This is embarrassing.
Even Zhou Jielun can not see, rare to make fun of, but also deliberately explain is not in advertising.
It turns out that the real meaning of what the Chinese people said in the first place is this:
"get out of China!", but with a discount, you can stop rolling.
"never buy again!" but it's been a month, forget it.
"boycott D? G!", I've passed boycott, and I've got a discount.
As early as the incident had just been fermenting and the whole people wanted boycott, the DG counter was not panicking at all:
For some people, "boycott" means to be afraid to wear it, so don't wear it for a while. Wait for the show to pass, and how to wear it!
The Italian media also saw the "tricks" of the Chinese boycott. The Italian Republika once published an article saying: the Chinese are boycott soon.
At that time, some people also asserted: in less than half a year, the Chinese will still buy!
This kind of remarks in the domestic caused a great deal of uproar, many netizens have made a statement: impossible! Absolutely not! I will never forgive you!
Even the sales platform is off the shelf, attitude is still so bad, must be cold!
What's the result?
Sure enough, it didn't take half a year, not even a month!
Dilraba and Wang Junkai in order to show their attitude, do not hesitate to compensate the high penalty for breach of contract, unilaterally stopped the cooperation with DJG, it turned out to be wasteful …
2, what about all those big international names?
DG insults China, encounters all over the country boycott, but those years suspected of China's major brands are not yet?
What's going on?
Just this year, there was a dispute in (Balenciaga), a French spring department store, in which clerks blamed a Chinese man indiscriminately, and customers were kicked out of the store.
At that time, the Paris family queue was also raging, and many netizens shouted on Weibo, Time line that they would never go to the Paris family again.
This round of boycott resulted in a 30% drop in Parisian revenues in China that month!
But less than two months, the Paris family of Chinese stores in front of the overcrowded!
Parisian sales in the Asia-Pacific region in the first half of this year even rose 42% over the same period last year.
Last year, Polaroid (POLA), a big brand of Japanese skin care products, flagrantly posted a "Chinese ban on entry" in a franchise store!
Concerning Japan, and so blatant discrimination, the Chinese people are very angry, the whole people boycott!
The Chinese people say, "I don't want to see Pola again!" What about now? POLA still sells out of stock at the airport duty free store!
That's why the president of Korea's Rakuten Group said, "Don't worry, they're very philistine and have no guts and no blood, so we cut prices and they buy them." Based on past experience, they most boycott for a period of time, like a gust of wind. "
In the face of such remarks and "boycott", it is really painful and angry! Such "forgetfulness", will only let those who humiliate the big names have no fear.
3. Event review
Let's take a look at the Dg incident:
This month, DG launched an ad for the Shanghai show, "start eating chopsticks," advertising that Central Asian-American female models use chopsticks to pose very grandiously and strangely, and have the suspicion of deliberately objecting the image of the Chinese people.
The Chinese audience who watched the series felt uncomfortable or even insulted!
Michaela Phuong Thanh Tranova, an Asian-American model, also thinks the videos are "racist"!
So she reflected the situation on social media to Stefano Gabbana, the co-founder and lead designer of DG.
But in response to her doubts, DG designers said: not only did he completely deny the "humiliating China" hint in the video, he even blatantly shouted: "China is a country, is a pile of poop!"
Also said "without you, we also have a good life", "do you think I would be afraid of your exposure?"
Ineffectual Asian model Michaela posted the chat on social media in the hope of gaining solidarity with boycott D ü g's racist behavior!
The post of Michaela was spread out madly, arousing the common concern of Chinese at home and abroad, and then it became a well-known Dg "humiliating Huamen" incident!
The Chinese star group boycott DG, eventually delayed the DG Shanghai show and the founder was forced to apologize.
Less than a month apart, everything seems to have never happened.
Finally, as China's national strength grows stronger and stronger, China's base is becoming more and more sufficient. Every time big things happen, the Chinese are always United.
But we always forget too much sex, hit but always can not remember! Hope the word "boycott", we are serious!