Did the Amazon bring you any surprises this Spring Festival? For a group of sellers, what they may receive is a real shock.
On February 23, the first day of New year's Day, Amazon issued a warning document to a large number of merchants!
"abuse of rating, feedback or comment", "abuse of sales level", "abuse of search and browsing", "hiring of third parties to improve ranking", "sending packages to addresses not ordered by recipients" in warning documents, "claim comments," Buy your own products, etc. These actions were named!
If these actions continue, Amazon warns directly: you will not be eligible to sell products on Amazon!
Amazon's massive warning was aimed at focusing on Amazon sellers in 2018, according to news that Amazon's massive warning came from a sudden warning letter coming to work after a year in which Amazon's sellers were shuddered with fear, according to the news that Amazon's massive warning was aimed at remedying Amazon's sellers in the United States in 2018.
And the first batch to receive the documents, is the Chinese merchants! A man has a hand.
And in the recent Spring Festival, Amazon has carried out a mass killing, no notice, no prevention, a sudden ban on a large number of Chinese sellers.
Chinese sellers have said they have received warning letters that they are not dead, and they are expected to be soon!
So, what happened?
Amazon Winte
Throughout the world, Amazon is no doubt the strongest platform at present. The market is big enough, the profit is considerable, the single product wins, some domestic low-cost thing sells overseas, easy to create the upstart.
So, even if the domestic e-commerce platform has many problems, people continue to enter the Amazon market, want to get a piece of it.
Chinese sellers already account for 1/4 of Amazon's market share and will grow in the foreseeable future, according to data.
But this year's Spring Festival, Amazon's Chinese sellers, really felt a "Amazon winter."
Since 9: 00 a.m. on February 14, 2018, a batch of sellers have been reminded that "password errors cannot be logged in" when they log on to Amazon accounts. After changing their passwords, they will still not be able to log in, and have not received any e-mail notification.
When visiting the shop interface, in the front end they can see their own products, but the product is reduced a little, until the front desk can not find their own products.
Contact the customer by email, but receive a permanent account closure and no refund reply.
As the incident took place at the sensitive time node of the Spring Festival, almost all Chinese sellers were caught unprepared and grumbled.
A seller said: "this time the account seal is no foreboding, and there is no advance email notice, there are no specific matters to explain, the big holiday, get up early in the morning account will not be posted, I also suspect that it is the network reason at home, It took a day to know that the other sellers' accounts had been blocked. Can Amazon CEO make us have a good year? "
At about 22:00 on the evening of Feb. 27, Sina Weibo # Amazon's black-heart platform blocked a large number of Chinese sellers' accounts for no reason, attracting a lot of users' attention within a short period of time.
Because the account has been cancelled, money, goods can not be returned, and complaints are not answered, helpless sellers can only be in the social networking site at national authorities, hoping the country can deal with the matter.
But why did Amazon suddenly pick up a knife and hack at Chinese sellers?
All this is inseparable from some bad habits of Chinese e-commerce.
Price war, counterfeit goods disrupting market balance
In the competitive market of the same goods, low-cost goods are always the choice of buyers.
Chinese buyers in the price war, relying on the low cost price of Chinese manufacturing itself, can constantly lower prices, in order to gain more market share.
And some Chinese sellers to the low to incredible prices as the selling point, successfully attracted the favor of consumers.
But behind the cheap price is the market balance that has been broken.
The price line, which was stable at a certain level, was completely destroyed by the involvement of low-priced Chinese goods. Without a price cut, there will be no market share, and other sellers will have to follow suit because of sales pressure. At the end of the day, no one was able to make any profit.
In addition, some Chinese sellers sell fake goods of inferior quality, infringement of other people's goods also affect the overall reputation of Chinese sellers.
It takes only 1000 yuan to paint a good reputation. Oh, dear!
It is well known that swiping orders has been popular among e-commerce companies, and many shops in domestic e-commerce platforms have accumulated initial evaluation by swiping orders. But sometimes it makes it difficult for customers to assess the authenticity of goods.
CCTV reporter made a secret interview on Taobao before. In Taobao opened a shop selling mask, as long as you pay "brushing" 1000 yuan commission, you can immediately upgrade to blue diamonds in three days, with more than 200 good reviews!
Even if the store does not have a real product, you can also through the online "delivery empty package" service, will not really exist in the package's signature.
The last three Taobao stores were painted diamond shops.
Here, there are hundreds of thousands of brushes on each platform, and they can reach millions a year, almost the same size as an industry.
Not only Taobao store can brush evaluation, even Dianping, takeout APP can pay bills. Through professional pay-by-order organizations, the number of popular comments at Sanwu Cake Shop is also soaring after paying the money.
Diamond sellers can not be trusted, comments can also be all falsified.
Here is a classic example: the Taobao urn is also brushed by someone who doesn't have a bit of drudgery.
Compared with the domestic Taobao praise and brush praise, or bad reviews threatened by sellers such operations, in Amazon, even if the buyer gave a star of bad reviews, sellers must be open-minded to accept.
Take a look at Amazon's overall user rating style, and the reviews of a large article abound.
Imagine how serious Amazon buyers are when it comes to the actual experience of goods.
The credit crisis is caused by malignant brushing and high praise.
But Amazon, which attaches great importance to customer experience, cannot tolerate brushing.
Some of the blocked sellers contacted Amazon's consultation number through their own channels, and based on some feedback received at the time, it was basically possible to confirm that these accounts were more or less involved in "swiping".
Whether it's swiping orders, swiping feedback, or keyword ranking, browsing QA, brushing sales, etc., this is the only thing we find in common with blocked account sellers. While some sellers may not have recently "brushed" phenomenon, but also can not stop Amazon general ledger.
New Year's Eve this wave of account seal, basically official backstage is like a note: because the seller deceitfully uses the refresh function, if you are subject to the seller's appeal, please refuse to restore the original.
By querying the details of the links mentioned by the authorities, it is even more solid: Amazon's title is aimed at brushing!
And Amazon's standard for this kill no longer seems to be a single act, but it covers everything that includes "brushing", such as manipulation of assessments, manipulation of rankings, and a range of other behaviors.
Taobao common kickback sent to test, key words on the first page, small black click to add purchase, brushing orders for you to do by the company, the operation of their own brush sales, VP direct reviews, play super-chain play flow, contact customers to return cash to modify bad rating behavior, It's the reason why Amazon sealed it.
And unlike in the past, rigging assessments or brushing sales were defined as infractions, but this time they were all defined as fraud.
Funds and goods are not allowed to be withheld in violation of platform rules, but the platform has the right to withhold funds and goods in the event of fraud. That's why Amazon was able to block and withhold goods in such a large order this time.
So far, we've basically understood the intent of Amazon's large-scale moves, and the whole thing seems to be pretty clear:
Throughout 2017, Amazon sellers' enthusiasm for swiping orders was high, from clicking on the home page of the plus purchase to leaving unlimited direct comments on the VP, by swiping orders with black signs, breaking down malicious bad reviews of variants, and so on, all of which destroyed Amazon's entire ecosystem. More American customers received a large number of "Amazon products that they did not buy." This is obviously the result of the buyer's information and address being repeatedly used by the swipe agency for the purpose of swiping the order.
According to netizens, the title incident involved the seller's loss of up to 1 billion US dollars, the loss of tens of thousands of dollars less money, more than tens of millions, and more than 100, 000 is even more numerous.
At present, Amazon seller feedback: Valentine's Day seal has the latest progress, received email at 8: 00 am, follow the email prompt steps to log on to the seller backstage, after changing the password, you can log in normally.
But according to feedback from merchants who have retrieved their accounts, their goods are still "unsold," and ask sellers to modify their re-entry to submit a "complaint plan" within 17 days. Amazon will decide whether the seller will sell here on the Amazon platform after the audit.
Severe punishment for brushing orders is a good thing for regular sellers and even more fair for cleaning up the environment. Amazon in China's Lunar New year New Year's Eve sacrificed the strongest ever wave of big moves, but also to show its attitude and determination to crack down on the brushing behavior.
But this title incident is fierce, but also affected some innocent sellers.
Because of some bad merchants' malicious swipe, Amazon cut all the Chinese merchants with a knife. It is a matter of sighing, but it is also a matter for us to reflect on.
A lot of times, the little things we do may not count in our eyes, but if you go out, it will represent the image of us Chinese. In recent years, for example, foreign media have seen not one or two individuals, but the whole Chinese population.
The Amazon incident, in the eyes of some sellers, may be a single seller, but in Amazon's eyes, they are "Chinese sellers." I just hope that innocent sellers who have been affected will get their stores and merchandise back at an early date and be treated fairly and fairly.