Last week, four tourists lost their lives in North Queensland waters in just three days.
Although the deaths are still under investigation, the question of whether tourism authorities have promoted water security to tourists is still a matter of heated debate.
On Sunday, tourists and sons drowned in a public coastal lake. The 30-year-old Chinese man had taken his wife and his 5-year-old son on holiday in (Airlie Beach), Elly Beach. I didn't expect the father and son to have an accident.
The incident came just two days after a 70-year-old French tourist drowned in (Fitzroy Island), off the coast of Cairns, while another tourist died at the weekend in (Port Douglas), port of Douglas.
Amy Peden, National Research and Policy Manager at Royal Life Saving Society Australia, said many water-related activities in Australia were at risk and that more efforts should be made on safety education.
"it is very difficult to improve the swimming skills of tourists, so I think it will be easier to educate and raise safety awareness."
Daniel Gschwind, chief executive of the Kunzhou Tourism Industry Council, said communicating messages or warnings to consumers can be difficult.
"you can imagine that when you try to book a vacation, you certainly don't want to hear about the dangers. So it's hard to find the right time to communicate. "
Raising security awareness must be a collaborative process, says Gschwind. "We all have a responsibility to communicate, even if you're just picking up at the airport, or you're just in charge of picking up and picking them up, remember to remind them that the beach may be different from their usual beach. We must make sure that this information can be transmitted effectively. Whether it's in a hotel or somewhere, or in a coffee shop by the beach. "
Peden said that communication between tourism practitioners and tourists could be undermined by the desire of both sides to promote activities.
"there is also pressure for tourism practitioners to carry out their activities. And visitors may not know what's happening in Australia. "
And language communication barriers are sometimes fatal.
Gschwind also stressed the importance of effective communication.
"obviously, the most important thing is to make sure that tourists really understand what we're communicating with."
Other measures include the publication of pamphlets or security videos on planes flying to Australia, he said. Even a death should be alarmed, given the growing number of overseas tourists and the excellent record of travel practitioners.
"whatever lessons we have learned, we want to know more about how we can improve."